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What is Amazon Vine?

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on the insightful reviews they published on their past purchases and the helpfulness of their reviews. Amazon offers Vine members free products that have been submitted to the programme by participating selling partners. Vine reviews are the independent opinions of the Vine Voices and the selling partners cannot influence, modify or edit the reviews. Amazon does not modify or edit Vine reviews, as long as they comply with our posting guidelines.

Why do you have the Amazon Vine programme?

The programme was created to increase the availability of customer reviews on newly launched products.

How can I join the programme?

Amazon Vine is an invitation-only programme. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the programme.

Where does Amazon get the products from?

Products are provided by publishers, labels, studios, manufacturers or any selling partner participating in the programme.

Are Vine Voices expected to write only positive reviews?

No, the Vine programme welcomes honest opinion about the products – positive or negative. Vine reviews must conform to all our posting guidelines. Customers can vote on the helpfulness of Vine reviews just like they can for any other review.

Are Vine Voices paid for writing reviews or pressurised to write favourable reviews?

No, Vine Voices are not paid to participate in the programme or to write favourable reviews. Vine reviews reflect the honest and unbiased opinion of the customer who reviewed the product.

What must Vine Voices do before writing a review?

Amazon expects Vine Voices to use each product before writing a review of that product. This ensures that Vine Voice reviews are informed and helpful to other customers.

Can the participating selling partners contact or otherwise influence Vine Voices?

No, the products that are submitted by selling partners are distributed to Vine Voices by Amazon. Selling partners have no contact with the Vine Voices and have no information about the specific Vine Voices reviewing their products.