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FALSE ADVERTISING - FOMULA INGREDIENTS DIFFERENT THAN BEFORE - NO HIBISICUS IN IT! - Boycott Shea Moisture!
Reviewed in the United Kingdom on 28 March 2018
I am extremely infuriated by Shea Moisture and Amazon,
I was a regular purchaser and supporter of this particular Shea Moisture product because of it's 95% organic ingredients BUT NOW I will no longer be purchasing this product (or any other) because the company has CHANGED ingredients (formula) it doesn't even have Hibiscus in it anymore!
They're using chemicals (Centrimonium chlorid, sodium laurel hydrolysed silk, glycerols etc.) and cheaper ingredients (e.g. carrot seed oil, neem oil) fake fragrances (perfume) and NO HIBISCUS IN IT WHATSOEVER!
Once I discovered the ingredients were vastly different from the old container of this I got (6 months prior), I looked up online to see what had happened to this company. Which brings me to another reason why I will no longer be using, purchasing or recommending Shea Moisture to my friends - they were bought out by another company that is now using women with STRAIGHT hair (with majority 98% white women and one women with 'curly hair' who is mixed) as those they are marketing to VERSUS the women and girls with natural curly hair - who majority are black, and afro-latina women with ACTUAL CURLY HAIR.
I'm extremely disappointed but not surprised by this, it happens all the time but I'm just infuriated and equally deeply saddened that every time there's a product available for women and girls with curly hair (mainly black women and mixed raced women with curly hair) the former owners sell out and the product becomes about money and less about providing a product that actually allows curly haired women to keep their hair healthy with a combination of organic natural ingredients.
The NEW INGREDIENTS container of Curl Enhancing Smoothie by Shea Moisture I got off Amazon are (in order as written on product label):
- Water (aqua)
- Glycerin (Vegetable)
- Butyrospermum Parkii (Shea Butter) ** which is identified as the ONLY Certified Organic & Fair Trade ingredient
- Centrimonium Chloride
- Cetearyl Alcohol
- Gylceryl Sterate Citrate
- Cocos Nucifera (Coconut) Oil,
- Cetyl Alcohol
- Fragrance (Parfum)
- Clyceryl Caprylate
- Macadamia Ternifolia Seed Oil
- Sodium Lauroyl Hydrolized Silk
- Mangifera India (Mango) Seed Butter
- Melia Azadirachta Seed Oil * had to look this one up and it's Neem seed oil)
- Daucus Carota Sativa (Carrot) Seed Oil
- Aloe Barbadensis Leaf Juice
- Glycerel Undecylenate
- Potassium Hydroxide
- Cirtric Acid
- Benzyl Benzoate