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Like many, I belong to a generation where Polaroid and other "instant" photo film devices came to the fore.
This was at a time when 35mm film or slides necessitated popping your film in one of those funny coloured envelopes and posting it off in the hope it would arrive at the processing place. Or, if you had a nearby Boots or other similar shop, you could take it in and put up with the miserable face of retail staff that looked at you as if to say "Bet there's some dodgy photos on this".
Well, welcome back to 1975 or 1980. See, there's nothing remotely clever about these "Instax" other than an ultra-smart marketing man and team, backed by a funky advertising campaign and some groovy (get me, how 70's?) coloured cameras.
My daughter has fallen for this, hook, line and sinker. This is despite being the owner of a Nikon DSLR and an iPhone XS Max - both of which take photographs suited to 2019 and of a quality that an Instax film camera wouldn't achieve in the collaborative hands of Lord Lichfield, David Bailey and, for the sake of modern generations, Brooklyn Beckham.
Yes, this pack will provide you with instant gratification as you try to pick out the details of the people in it. I say "try", because the quality is about as high as when I try to replicate the appeal of the Mona Lisa or a Caravaggio with a pack of Crayola's finest.
Let's be honest, this film pack is extortionate in price, desperately low in quality, almost negatively (see what I did there?) in value for money and a complete and utter rip-off of a generation that think it is cool to take photographs on a device that should have been left where it belongs - in the past.
In respect of this pack versus other packs of the same product, this one is actually slightly better value for money. It still left me feeling like I'd had my eyes put out with a hot poker whilst being asked to balance atop the Eiffel Tower and await the fate of being pushed off. So why did I buy it? The answer is the same as will be the case for thousands of you right now - your child asked you to! Mug, what a complete and utter tankard sized mug I am.
They've all been used now. They all look horrid. They're not even the size of those Polaroid versions you got in 1978. Come to think of it, is anything still the size it was in 1978? Toblerone, Dairy Milk, even the hallowed Cadbury's Creme Egg has been blighted by the men in grey suits and supported by marketing departments keen to give us less for more.
Am I annoyed?
No, just stupid for buying them.
Don't be like me. Don't buy them. Tell your kids to get a grip and appreciate how good modern technology is and consign this type of rubbish to the bin it belongs in.
Rant over.
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From the manufacturer
Why Instax Film
With dazzling instant iconic-framed prints, stunning colour and professional high-quality film technology, we ask you why not?
Only compatible with instax products - mini 9, mini 11, mini 40, mini 70, mini 90, mini Evo, mini LiPlay, and mini Link.
Instax Mini Deco Film
Mini moments with maximum impact, What's your mini moment?
Make your instant photos even more fun with the creative Deco instax mini film with coloured borders. Each pack contains 10 shots of high quality credit-card sized photos that you can fit into a purse, wallet or mini photo frame.
Instax Mini Film Monochrome
See differently
In a world full of colour, our black and white instant film offers not just a timeless quality to your memories, but also the chance to explore tone, contrast, shadow and composition.
Customer reviews
First Amazon review, really disappointed with this.
Reviewed in the United Kingdom on 24 October 2018
So, this is my first Amazon review, and I hope that speaks volumes as to my disappointment behind this purchase.I've had my Polaroid camera for years now, never had a problem like this. Think the photos will do the talking but I opened the package to find the Instax Film box very beat up. Both of the silver bags containing the film were somewhat opened as well. The first cartridge I inserted really messed with my camera.As you can see, the wet black ink smeared on my photos, front and back. One photo even came out half white. I only printed two or three photos from this cartridge because I knew something was wrong.When I changed the cartridge, the new photos came out the same. I had to somewhat disassemble my camera to clean the black ink out so that it wouldn't break my camera and keep printing the photos this way. Massive disappointment as I bought this film for a trip with my family to Turkey.Would like an explanation, or a refund, or a new pack of film.
Reviewed in the United Kingdom on 24 October 2018
Images in this review
Top reviews from United Kingdom
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Reviewed in the United Kingdom on 14 March 2019
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase
Reviewed in the United Kingdom on 24 October 2018
I've had my Polaroid camera for years now, never had a problem like this. Think the photos will do the talking but I opened the package to find the Instax Film box very beat up. Both of the silver bags containing the film were somewhat opened as well. The first cartridge I inserted really messed with my camera.
As you can see, the wet black ink smeared on my photos, front and back. One photo even came out half white. I only printed two or three photos from this cartridge because I knew something was wrong.
When I changed the cartridge, the new photos came out the same. I had to somewhat disassemble my camera to clean the black ink out so that it wouldn't break my camera and keep printing the photos this way. Massive disappointment as I bought this film for a trip with my family to Turkey.
Would like an explanation, or a refund, or a new pack of film.
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase
First Amazon review, really disappointed with this.
By Tracey Kraemer on 24 October 2018
So, this is my first Amazon review, and I hope that speaks volumes as to my disappointment behind this purchase.By Tracey Kraemer on 24 October 2018
I've had my Polaroid camera for years now, never had a problem like this. Think the photos will do the talking but I opened the package to find the Instax Film box very beat up. Both of the silver bags containing the film were somewhat opened as well. The first cartridge I inserted really messed with my camera.
As you can see, the wet black ink smeared on my photos, front and back. One photo even came out half white. I only printed two or three photos from this cartridge because I knew something was wrong.
When I changed the cartridge, the new photos came out the same. I had to somewhat disassemble my camera to clean the black ink out so that it wouldn't break my camera and keep printing the photos this way. Massive disappointment as I bought this film for a trip with my family to Turkey.
Would like an explanation, or a refund, or a new pack of film.
Images in this review
Reviewed in the United Kingdom on 25 February 2018
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase
Second packet wouldn’t work
By Megan Bennison on 25 February 2018
The first packet was fantastic and I had absolutely no issues with them at all, however the second packet in the box did not work. After inserting it into the camera and pressing the capture button to remove the black cover the rest of the film would not print. I would take a picture normally and the camera would take the picture but the film physically didn’t pop up. As a result of this I had to open the camera to remove the film and physically push the film which obviously meant they were exposed and unable to use. Very disappointed :(
By Megan Bennison on 25 February 2018
Images in this review
Reviewed in the United Kingdom on 7 December 2017
When in use with a compatible printer or camera, these are great for journal's, scrapbooks or to give out during weddings and events.
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase
Fantastic little instant film
By MyKeyReviews on 7 December 2017
I use these with my Instax SP-2 printer and love the results.By MyKeyReviews on 7 December 2017
When in use with a compatible printer or camera, these are great for journal's, scrapbooks or to give out during weddings and events.
Images in this review
Reviewed in the United Kingdom on 3 July 2017
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase
Reviewed in the United Kingdom on 1 January 2019
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase
Reviewed in the United Kingdom on 6 March 2018
Size Name: 20 Count (Pack of 1)Style Name: 20 shot,White borderVerified Purchase