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Reference Pricing and Savings

To help customers make informed purchasing decisions on Amazon.co.uk, items may display the following strikethrough prices for comparison purposes.

The Recommended Retail Price (RRP) is the suggested or recommended retail price of a product set by the manufacturer and provided by a manufacturer, supplier, or seller. Amazon will only display an RRP if the product price applied in Amazon.co.uk or by at least one retailer was at or above the RRP.

The Was Price is the median selling price or "middle value" paid by customers for a product on Amazon.co.uk, excluding promotional prices. This means that 50% of customers purchased the product at a price below the Was Price and 50% at a price above the Was Price. For Amazon Fresh offers the Was Price is calculated as the median price offered for at least 7 days of the last 90 days.

The New price is the current price of the same product in a new condition on Amazon.co.uk.

You may see additional strike-through pricing and savings information:

  • On Prime exclusive deals, items may display a Prime Price for Prime members and a Price at which non-prime members can buy the item as a strikethrough price.
  • Lowest Price in 30 Days or Best Price in 30 Days means that the current price is lower than, or equal to, the lowest featured offer price for this item sold on Amazon in the past 30 days.

To report a strike-through price issue, click on Report incorrect product information on the product detail page and select Other product details, and then select Price issue. Use the Comments section to include all details you consider relevant.

Note: Amazon cannot respond personally when you report a price issue, but you may see an onscreen confirmation message after submitting the form.

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