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We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements.

If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.

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Amazon digital and device privacy settings


The more you use Alexa, the more Alexa adapts to your speech patterns, vocabulary, and personal preferences. Your data makes this possible, but we understand that your privacy is important. Use the Alexa Privacy settings page to manage your privacy settings, including:

  • Review your voice history
  • Manage skill permissions
  • Manage how your data improves Alexa

For more information, go to Alexa and Your Privacy.

Fire TV Devices, Fire Tablets, and Kindle e-Readers

Your data helps us personalise and continually improve your experience, whether you're watching a video, playing a game, listening to music, or reading a book. Your trust is important to us, so we give you full control of your data.

To learn more, go to our Privacy Settings FAQs for Fire TV Devices, Fire Tablets, and Kindle e-Readers.

Digital Content

Your Amazon device gives you access to great digital content. We collect data about your digital content preferences to build a fun, immersive experience that is personalised just for you. You can always manage your digital content in Your Account. Just go to Manage Your Content and Devices.

For more information please read our full Privacy Notice.

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