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Learn More About Ads On Kindle and Fire Tablet

If your device includes ads, sponsored screensavers appear on your device's lock and home screens.

Amazon is able to offer some device models at a subsidized price by including personalized advertising on the device.

On Kindle e-reader, ads are displayed as a screensaver when your device is in sleep mode and at the bottom of your device home screen marked as "Sponsored." On Fire tablet, ads displayed on the lock screen. Tap on an advertisement for more details. Connect your device to Wi-Fi to receive the latest offers.

If you have an eligible device and aren’t already subscribed to personalized ads, you can subscribe at no charge from Manage Your Content and Devices or by contacting customer service.

If you originally purchased a device with ads, you can unsubscribe by making a one-time payment to cover the difference between the device price with and without lockscreen ads.

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