This product only ships to the United Kingdom and Ireland.

& FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
  • Learn more about free returns.
FREE delivery Saturday, August 20. Details
Or fastest delivery Friday, August 19. Order within 8 hrs 18 mins. Details
In stock.
££59.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Dispatches from
Sold by
Dispatches from
Sold by
Return policy: Returnable within 30 days of receipt
Item can be returned in its original condition for a full refund or replacement within 30 days of receipt
All-new Fire 7 tablet | 7... has been added to your Basket
You’ve marked this as a gift, so it will not be linked to your account. To link to your account, first de-select "This is a gift".
Account linking is not available when ordering more than $PREREG_MAX_QUANTITY of this device.
Enhance your purchase

All-new Fire 7 tablet | 7" display, 16 GB, latest model (2022 release), Black with Ads

4.4 out of 5 stars 193 ratings

& FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
  • Learn more about free returns.
Note: This item is eligible for FREE Click and Collect without a minimum order subject to availability. Details
Pick up your parcel at a time and place that suits you subject to availability.
  • Choose from over 20,000 locations across the UK
  • FREE unlimited deliveries at no additional cost for all customers
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
Compare Fire tablet devices
16 GB
with Ads
Fire 7
The With Ads option (also known as Special Offers) displays sponsored screensavers on your device's lock screen and in sleep mode. Learn more

Enhance your purchase

  • 7" touchscreen and 16 GB or 32 GB of storage (add up to 1 TB of expandable storage with microSD).
  • Up to 10 hours of reading, browsing the web, watching videos, listening to music and more.
  • Enhanced performance: up to 30% faster quad-core processor and twice as much RAM (2 GB) compared to previous generation.
  • Unwind with your favourite content from BBC iPlayer, Netflix, Now, Facebook, Disney+, Instagram, TikTok and more through the Amazon Appstore.
  • Stay in touch with Zoom, Skype and Facebook Messenger, or ask Alexa to make video calls to friends and family.
  • Go hands free with Alexa. Update shopping lists, set reminders, or play videos and music.
  • Amazon Kids offers easy-to-use parental controls on Fire tablets. Subscribe to Amazon Kids+ for access to thousands of children's books, popular apps and games, videos, songs, Audible books and more.
  • NOTE: Google Play Store is not supported on Fire tablets. Some apps may not be available. Subscription fees may apply.

We want you to know:

Customers who purchase a Fire Tablet can get 3 months of Kindle Unlimited for £0.00. After your purchase, you will receive an email with further information. Terms and conditions apply.

Tiny price, big fun

Enhanced performance
Now with up to 10 hours of battery life (40% more) and up to 30% faster quad-core processor (versus previous generation) for more responsive video playback and game play. It's also twice as durable as Apple iPad Mini (2021).

Take a break any time
At home or on the go, the Fire 7 tablet lets you enjoy books, films, apps, games, browse the web, tackle your to-do list, go hands free with Alexa and so much more.

Read, play, listen, watch

Read, play, listen, watch

All the content you love
Enjoy films, series, games, apps, e-books, Audible titles and songs.

Unwind with your favourites
Stream or download videos from BBC iPlayer, Prime Video, Netflix, Disney+ and more.

Have fun exploring your favourites

Curl up with an e-book, get social with apps such as, Facebook, Instagram and TikTok, discover new films or find your new favourite series on BBC iPlayer, Netflix, Disney+ and more, available through the Amazon Appstore.

Do more with Alexa

Do more with Alexa

Hands free
Ask Alexa to play videos and music, open apps, shop online, check the weather, call or message friends and family (UK residential and mobile numbers from UK only), access compatible smart home devices and more.

Your privacy is important
Alexa and Fire 7 are designed to protect your privacy. For example, you can view and delete your voice recordings or use the Alexa Hands-Free mode on/off toggle at any time.

Add more to your Fire 7 tablet

Add more to your Fire 7 tablet

Add up to 1 TB of expandable storage with microSD—more space for downloading content to enjoy on the go. The Amazon-designed sleek and sturdy case will protect your Fire tablet while the built-in stand allows for hands-free viewing in landscape and portrait orientations.

Every day is an Earth Day

You don’t have to be an environmental scientist to make sustainable choices. We integrated sustainability in the design of this tablet. Here’s how:



35% post-consumer recycled plastics in the device.


Device packaging

95% of this tablet’s packaging is made of wood-fibre-based materials from responsibly managed forests or recycled sources.

Trade-In or Recycle

Part with purpose

There may come a time when you want to trade in or recycle your tablet. Explore options with Amazon Second Chance.

Compare Fire tablet devices

Price From: £59.99 From: £89.99 From: £149.99 From: £209.97
Ratings 4.4 out of 5 stars (193) 4.6 out of 5 stars (30,844) 4.6 out of 5 stars (15,093) 4.6 out of 5 stars (15,093)
Display 7″ 8″ HD 10.1″ 1080p full HD 10.1″ 1080p full HD
Resolution 1024 x 600 (171 ppi) 1280 X 800 (189 ppi) (1920 x 1200) with over 2 million pixels (224 ppi) (1920 x 1200) with over 2 million pixels (224 ppi)
Storage 16 or 32 GB (expandable by up to 1 TB) 32 or 64 GB (expandable by up to 1 TB) 32 or 64 GB (expandable by up to 1 TB) 32 or 64 GB (expandable by up to 1 TB)
CPU Quad-core 2.0 GHz Quad-core 2.0 GHz Octa-core 2.0 GHz Octa-core 2.0 GHz
RAM 2 GB 2 GB 3GB 3 GB
Battery life Up to 10 hours Up to 12 hours Up to 12 hours Up to 12 hours
Ports USB C (2.0) USB-C (2.0) USB-C (2.0) USB-C (2.0)
Charging time (with included adaptor) 4 hours 5 hours 4 hours Tablet: 4 hours Keyboard case: 4 hours
Camera 2 MP front- and rear-facing 2 MP front- and rear-facing 2 MP front-facing and 5 MP rear-facing 2 MP front-facing and 5 MP rear-facing
Weight 282 g 355 g 465 g Tablet (465 g) & keyboard case (630 g)
Dolby Atmos check mark check mark check mark
Plus version available check mark check mark check mark
Show Mode (full-screen Alexa experience) check mark check mark check mark
1-year Microsoft 365 subscription included check mark
Bluetooth detachable keyboard case included check mark

Technical details

Fire 7 tablet

Fire 7 tablet


7” touchscreen, 1024 x 600 resolution at 171 ppi, SD video playback, with IPS (in-plane switching) technology.


180.68 x 117.59 x 9.67 mm


282 g.
Actual size and weight may vary by configuration and manufacturing process.


Quad-Core 2.0 GHz with 2 GB of RAM.


16 GB (9.5 GB available to user) or 32 GB (25 GB available to user) of internal storage. Add microSD card for up to 1 TB of additional storage. Some apps may require that they are installed on internal storage. App or feature updates may impact available storage.

Battery life

Up to 10 hours of reading, browsing the web, watching video and listening to music. Battery life will vary based on device settings, usage and other factors such as web browsing and downloading content. Certain software features or apps may reduce battery life.

Charge time

Fully charges in approximately 4 hours using the 5 W power adaptor included in the box.

Wi-Fi connectivity

Single-antenna dual-band Wi-Fi. Supports public and private Wi-Fi networks or hotspots that use the dual-band 802.11a, 802.11b, 802.11g or 802.11n standard with support for WEP, WPA and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer to peer) Wi-Fi networks. Wi-Fi 6 (802.11 ax) is not currently supported.

4G connectivity



USB-C to connect to a PC/Macintosh computer or to charge your device with the included power adaptor and microSD slot for external storage.


3.5 mm stereo jack and integrated speaker.



Camera specifications

2 MP front- and rear-facing cameras with 720p HD video recording.

Location services

Location-based services via Wi-Fi.

Available colours

Black, Denim or Rose.

Additional features

Built-in Bluetooth 5.0 LE with support for A2DP compatible stereo headphones, speakers, microphone and LE accessories.

Accessibility features

VoiceView screen reader enables access to the vast majority of Fire tablet features for users who are blind or visually impaired using text-to-speech or a connected refreshable braille display. Screen magnifier enables viewers to zoom in and out, and pan around the screen. Fire tablets also include accessibility settings for Subtitling, Font Size, High Contrast Text, Colour Inversion, Colour Correction and Convert Stereo to Mono audio (subtitles are not available for all content). Learn more about these accessibility features.

Warranty and service

Fire 7 tablet is sold with a limited warranty of one year provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (click here for further information on your consumer rights). Use of Fire tablet is subject to the terms found here.

Included in the box

Fire 7 tablet, USB C, 5 W power adaptor and Quick Start Guide.


12th generation (2022 release)

Content availability

Certain services, features and apps are subject to change, may vary by location and may not be available in all areas.

Software security updates

This device receives guaranteed software security updates until at least four years after the device is last available for purchase as a new unit on our websites. Learn more about these software security updates. If you already own a Fire tablet, visit Manage Your Content and Devices for information specific to your device.

Climate Pledge Friendly

Climate Pledge Friendly

Climate Pledge Friendly uses sustainability certifications to highlight products that support our commitment to help preserve the natural world. Time is fleeting. Learn more


Reducing CO2 products reduce their carbon footprint year after year. Certified by the Carbon Trust.

The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full life cycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.

Learn more about this certification

Customer questions & answers

See questions and answers

Customer reviews

4.4 out of 5 stars
4.4 out of 5
193 global ratings

Top reviews from United Kingdom

Reviewed in the United Kingdom on 29 June 2022
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: DenimStyle Name: Fire 7Verified Purchase
Customer image
3.0 out of 5 stars A good, all-round no-frills tablet for undemanding users
By Kid Ferrous 🔴🟡🟢 on 30 June 2022
The first thing I noticed on opening the box is that the new Fire 7 is very light and feels good in the hand. It’s smaller than previous models and is about the same size as the Kindle Paperwhite. Setup is easy if you already have a fire tablet or an Echo device on your home network. The device has a flush screen and the usual plastic back like all Fire tablets: the main reason for the unit’s lightness. A charging cable and plug are included, as are help manuals.

Having put the new Fire 7 through its paces, I can safely say that it is a huge improvement over its predecessor, which I own but hardly use due to its glacial performance. Any increase in speed would be a step up but thankfully Amazon have gone the whole nine yards and installed a decent processor, allowing for normal browsing and movie-watching. It’s still not as fast as high-end tablets (even the pricier Fires) but it’ll do the job. Memory-wise, there is 16GB onboard which can be expanded to 1TB via the memory card slot. You’ll want to do this if you’re going to be storing movies and audiobooks.

A major bugbear with Fire tablet owners has always been the inability to install any apps from other places such as Google: you can only buy and install apps from Amazon’s own Appstore, but that’s not something that particularly bothers me as I mostly use Fire tablets as Audible/colour Kindle e-readers anyway, which my HD 10+ is too heavy for. (In this department, it is perfectly adequate, although its maximum volume may still not be loud enough for some.) The Amazon AppStore offers the usual stuff like Instagram, Tik Tok and streaming providers like Netflix, YouTube and Disney+, but it’s important to know that this will be the only place you’ll be able to buy apps from for this device.

The Fire 7 is not HD, which, to be honest, is pretty obvious when you start to watch something on Prime Video that isn’t a modern movie, although it’s good enough for watching something on the go. The new processor is much improved and playback is fine, just don’t expect a 4K experience. Text size can be altered and you’ll certainly need to do this as the default setting makes any writing very small (almost unreadable) on the home screen. This is helpful when browsing the web or shopping via the Amazon store app.

In all honesty, this device is marketed on the Amazon product page as being suitable for kids, and indeed you are prompted to set up a kids account when you switch on the device for the first time (“make it child-friendly”), and thus it is probably best looked on as a child’s device, or as a second tablet in tandem with a better one, because it lacks the oomph to replace Fire 10 or an iPad.

The on/off switch and volume controls are situated on the top left, which is okay if you are holding the device in landscape mode, but in portrait mode they feel awkwardly placed. The home screen will be familiar to Fire users but I’ve never liked it due to its cluttered appearance. I only use Kindle & Audible and so I tend to stick to them, removing any apps I don’t need. Amazon seem to be obsessed with “For You”, their way to show you stuff that you might like to read/watch/listen to; some may find it useful but I’ve always hated the intrusion.

Overall, this new Fire 7 is cheap and cheerful and good for casual use. It’s definitely an improvement on previous models, being faster and lighter, but it’s probably best used as a portable device on holidays (as a Kindle, for example) or as a children’s tablet. In fact, with it being the same price as an entry-level Kindle, you’d be better off buying this Fire 7 instead of the Kindle as you get a colour screen, and a lot more besides. Just don’t expect it to become your go-to tablet.

PROS - light, cheap, can be made kid-friendly, portable, memory can be expanded, improved battery life, great as a colour Kindle, sturdy

CONS - not HD (and looks it), stuck with the Amazon AppStore, same cluttered UI, maximum volume is not that loud

VERDICT - 7/10
Images in this review
Customer image Customer image Customer image
Customer imageCustomer imageCustomer image
40 people found this helpful
Report abuse
Reviewed in the United Kingdom on 30 June 2022
Digital Storage Capacity: 16 GBConfiguration: with AdsColour Name: DenimStyle Name: Fire 7Verified Purchase
Customer image
3.0 out of 5 stars A decent cheap tablet if you want something for the Amazon ecosystem
By Kirk McElhearn on 30 June 2022
I've had Kindles for as long as I can remember; except for the very first model, the one with the keyboard, I've had nearly every iteration of the device. I currently use a Kindle Oasis, and also read Kindle books on an iPad mini. I wanted to try an Amazon Fire tablet because I'd never used one, never had any Android tablet, and it seemed like an interesting way to see what inexpensive technology offers today.

For £70 - I don't want ads on my device - I think it's a fair price, since it is so much more than a Kindle. The screen isn't HD, and that's immediately obvious, at least when you look at text or video. At 171 ppi, the resolution is much less than any iPad, and the Oasis, which is 300 ppi. But it's not that much of a problem when reading text, at least at the fairly large font size I use.

Using the Audible app is exactly the same as on my iPhone or iPad, and the display doesn't matter much. The speaker in tinny and flat, so you need to listen via headphones or a Bluetooth speaker. I didn't expect much more from a device this price.

One of the biggest problems I see is with how slow the device is, even when loading, for example, the Audible app, the Prime Music app, or the Prime Video app. It takes a minimum of five seconds, and sometimes longer, for the apps' contents to display. This is probably because there's not much RAM, and apps need to load a lot of assets the first time, or they need to reload a lot when you switch away to several apps then come back. Loading is quick when switching just between two apps, because the memory seems able to hold on to that much data.

As for watching video, it's obviously not HD, but that's not necessarily a bad thing. At full brightness, the screen is bright, but it's painful to watch any video because of the reflectivity of the display. I assume you can get a non-reflecting screen protector, and I would recommend it if you do plan to watch video; otherwise, it's like looking in a mirror.

The wi-fi is a bit slow; the specs say it supports 802.11n, and, in my tests, I got at best 56 Mb/sec a few feet from my Orbi mesh wifi base station. My iPhone in the same location got over 150 in the same location. I don't have wi-fi 6 on the Orbi, so it could be that the Fire isn't able to connect at 802.11n speed, but it should be able to do so. This said, you won't be downloading much, because even videos won't be very large. I did, however, notice this in the download speed for audiobooks.

So, for me, this is a nice device to use to read Kindle books, when I don't want to use one of my other (yes I have too many) devices. With headphones, it will be fine for listening to audiobooks and music, but the reflections on the screen make it hard to watch video. The overall slowness of the tablet isn't surprising at the price, and I don't think anyone expects it to rival a £300 iPad or Android tablet.

You get what you pay for, and as long as you're aware of the limitations, this is a decent cheap tablet.
Images in this review
Customer image Customer image
Customer imageCustomer image