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A special discount for your purchases with Baby Wishlist

Save up to 15% on baby products when creating your Baby Wishlist

How does it work?

If you create a Baby Wishlist and spend at least £200 in baby products, you can benefit from a 10% discount with the promotional code LIST10. Prime members save 15% with code LIST15.
2. Add items to the basket

Add at least £200 worth of qualifying items - baby products dispatched from and sold by Amazon - from your Amazon Baby Wishlist to your shopping basket.
3. Apply the promotional code

Proceed to checkout and enter promotional code LIST10 to apply the 10% discount. Prime members can use code LIST15 to claim 15% discount.

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Discover the benefits of Baby Wishlist

Expecting a new family member? Create your Baby Wishlist and enjoy great benefits
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Do you have any questions?

How can I add or delete items from my Baby Wishlist?
To add an article, visit the Baby category or another category of your choice. When you have found the item you want to add, click on "Add to Wish List" on the right side of the product page to add it to your Wish List.
To delete an item from your Birth Wish List, go to your Baby Wishlist page and click on "Delete" next to the item you wish to remove.
Which items are eligible for the discount?
Only the selection of items belonging to the Baby category that are sold and dispatched by Amazon are eligible for the discount. Diapers, baby food, formula milk and toys are not included in the promotion.
I applied the promotional code but I am seeing an error message: why?
Check and confirm that the promotion's eligibility criteria are met:
• You must have an active Baby Wishlist
• You must add to your wishlist and shopping basket baby items sold and dispatched by Amazon for a minimum of £200.
• You must not have benefited from the promotion in the past
• If you have previously entered the promotional code, but the purchase has not been finalized, to benefit from the discount on another order it is not necessary to re-enter the promotional code: it will be applied directly at checkout and it will be visible on the order summary page.
How do I share my Baby Wishlist?
• Go to your Baby Wishlist.
• Select Share from the top navigation menu.
• A link to your Wishlist will be available, along with buttons to share on various social media networks.
How do I manage my Thank You List?
• Go to Thank You List & Returns.
• To manage your Thank You List, find the person for whom you've written a note. On a mobile device, you need to select the item.
• Track the thank you notes you've sent to your gift givers by checking the box next to "Already thanked your gifters"?
Keep in mind, checking this box doesn't send a thank you note, but is for tracking the thank you notes you have personally sent.
Terms and conditions

United Kingdom customers will be able to claim a one-time discount when they spend £200 or more on eligible baby products on their Amazon Baby Wishlist (the "Offer").

• The offer only applies to customers who have created a Baby Wishlist.
• From 01.03.2021, customers who pruchase at least £200 worth of baby products from their Baby Wishlist and use code "LIST10" receive 10% discount. Prime members can use code "LIST15" to receive 15% discount (the "Offer"). This offer ends at 23:59 on 31.12.2022.
• The 15% discount offer only applies to customers who are Prime members.
• The Offer applies only to eligible baby products sold by Amazon and added to Amazon Baby Wishlist, and excludes baby and infant formula, nappies, baby food and toys (“Qualifying Items”). The Offer does not apply to purchases made from Amazon's Warehouse Deals or from third-party sellers on Amazon Marketplace, even if "fulfilled by Amazon" or "Prime Eligible".
• Postage and packing will be applied to each item in accordance with Amazon's standard delivery rates and policies or the participating third-party seller's standard delivery rates and policies, as applicable.
• The offer is valid only for the products displayed on
• Each customer can claim up to a maximum of one offer.
• The offer is subject to a Minimum Purchase requirement of £200: (i) if you remove Qualifying Items from your Basket, so that the combined purchase value of the remaining Qualifying Items at checkout falls below the Minimum Purchase requirement, the offer will cease to apply;(ii) if you cancel your order for a Qualifying Item (so that the combined purchase value of the remaining Qualifying Items falls below the Minimum Purchase requirement) or a Promotional Item, the offer will cease to apply; and (iii) if you return a Qualifying Item (so that the combined purchase value of the Qualifying Items you retain falls below the Minimum Purchase requirement) or a Promotional Item, Amazon reserves the right to charge you (using the payment method you used for the original order and without further notice) for the discount or the Promotional Item you received as part of the offer.
• The Qualifying Items cannot exceed £4,000. The promotional code can only be used up to a maximum of £600 discount.
• The offer is subject to availability and may be withdrawn or amended without notice. The offer has no cash alternative.
• Offer is non-transferable and may not be resold.
• Amazon's Conditions of Use & Sale apply.
• If you cancel the order for the qualifying purchase or return the qualifying purchase, Amazon reserves the right to cancel your promotional code or, if it has already been used, to charge you (via the payment method used for your qualifying purchase and without further communication) an amount representing the value of the promotional code.
• The offer cannot be combined with other promotional codes.
• The Qualified Promotions Terms & Conditions and Promotional Code and Promotional Credit Terms & Conditions apply.

Please note that the discount is only available to owners of the baby wishlist. It is not applicable to purchases made by customers you share the list with (gifters).