Updated: May 22, 2018
To operate, provide, and improve Amazon Assistant and Amazon’s marketing, products, and services, Amazon Assistant collects and processes browsing information (URLs, search terms, search results, page metadata, and limited page content) from websites for which we may have relevant product or service recommendations. Amazon Assistant does not connect this information to your Amazon account, except when you interact with Amazon Assistant (for example, when you click on a compare result to view the product or service on Amazon).
To supplement our Amazon.co.uk Privacy Notice, here’s a description of the types of personal information Amazon Assistant processes:
1. Information We Collect Automatically. Amazon Assistant automatically collects information about websites you view where we may have relevant product or service recommendations when you are not interacting with Amazon Assistant. We do not connect this information to your Amazon account, except when you interact with Amazon Assistant as described in “Information We Collect When You Interact with Amazon Assistant” below. This information is used to operate, provide, and improve Amazon Assistant’s comparison features and Amazon’s marketing, products, and services (including for business analytics and fraud detection). For example, we collect and process the URL, page metadata, and limited page content of the website you are visiting to find a comparable Amazon product or service for you, along with general information about your browser and OS. Amazon shares this information with Amazon.com, Inc. and subsidiaries that Amazon.com, Inc. controls and that are either subject to the Amazon.co.uk Privacy Notice or follow practices at least as protective as those described in the Privacy Notice.
2. Information We Collect When You Interact with Amazon Assistant: When you interact with Amazon Assistant, we connect browsing information with your Amazon Account. In these cases, Amazon Assistant acts as an extension of the Amazon shopping experience and processes your personal information in accordance with the Privacy Notice. For example, you may interact with Amazon Assistant’s icon, notification features, or any of Amazon Assistant’s comparison features to explore and compare the product or service you are viewing on websites to Amazon’s products and services. In these cases, we will collect and process browsing information related to the Amazon Assistant features you are interacting with (including information on the website you visited, the product or service compared, your Amazon account, and your search query).
What Choices Do I Have? You can control collection of “Information We Collect When You Interact with Amazon Assistant” by disabling the relevant Amazon Assistant features in your Amazon Assistant settings. You can also control collection of “Information We Collect Automatically” by disabling the Configure Comparison Settings.
Amazon Assistant for Mobile Devices: Amazon Assistant helps you discover and compare products and services while shopping on your mobile device, and the descriptions above apply to the content you view in your apps instead of the websites you view. Once you enable it, Amazon Assistant provides comparison features automatically as you shop in supported apps on your device. For supported devices, Amazon Assistant can read apps you view through the accessibility service if you enable your device’s accessibility service for the app, and Amazon Assistant will use that method to collect the information described above. Amazon Assistant mobile app settings allow you to control features and related information collection.