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Daniel Kahneman

Thinking, Fast and Slow: Daniel Kahneman Paperback – 10 May 2012

by Daniel Kahneman (Author)

28,186 ratings

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The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

ISBN-10

0141033576
ISBN-13

978-0141033570
Edition

1st
Publisher

Penguin
Publication date

10 May 2012
Language

English
Dimensions

12.6 x 2.4 x 19.7 cm
Print length

512 pages
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From the Publisher

Product description

Review

The godfather of behavioural science . . . Kahneman's steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady -- Josh Glancy ― The Sunday Times

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow.Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves...this is one of the greatest and most engaging collections of insights into the human mind I have read -- William Easterly ― Financial Times

Absorbing, intriguing...By making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them -- Jenni Russell ― Sunday Times

Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be ― The Economist

[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd -- Michael Lewis ― Vanity Fair

It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work 'will be remembered hundreds of years from now,' and that it is 'a crucial pivot point in the way we see ourselves.' They are, Brooks said, 'like the Lewis and Clark of the mind' . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman's takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment-chess, firefighting, anesthesiology-then blink. In all other cases, think ― The New York Times Book Review

[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman's simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray -- Jonah Lehrer ― The Wall Street Journal

This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smithand The Interpretation of Dreams by Sigmund Freud -- Nassim Nicholas Taleb, author of 'The Black Swan'

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event -- Steven Pinker, author of ― The Language Instinct

Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind -- Steven D. Levitt, co-author of 'Freakonomics'

This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life -- Richard Thaler, co-author of 'Nudge'

[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds-and our whole selves -- Christoper F. Chabris ― The Wall Street Journal

Thinking, Fast and Slow is a masterpiece - a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize -- Daniel Gilbert, Professor of Psychology, Harvard University, author of 'Stumbling on Happiness', host of the award-winning PBS television series 'This Emotional Life'

A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves -- David Brooks ― The New York Times

Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions -- Jacek Debiec ― Nature

This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn't claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible -- Jaron Lanier, author of You Are Not a Gadget

For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel...and now explains how we think and make choices. Here's an easy choice: read this ― The Daily Beast

I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement -- Roger Lowenstein ― Bloomberg/Businessweek

A terrific unpicking of human rationality and irrationality - could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime's thinking about why we make bad decisions - about everything from money to love - is full of brilliant anecdote and wisdom. It is Kahnemann's belief that anyone who thinks they know exactly what is going on hasn't understood the question; as such it's the perfect gift for opinionated family members everywhere. -- Tim Adams ― Observer Books of the Year

The book I most want to be given is Thinking, Fast and Slow by Daniel Kahneman. I'm a speedy thinker myself, so am hoping to be endorsed in that practice. -- Sally Vickers ― Observer Books of the Year

In this comprehensive presentation of a life's work, the world's most influential psychologist demonstrates that irrationality is in our bones, and we are not necessarily the worse for it -- 10 Best Books of 2011 ― New York Times

Selected by the New York Times as one of the 100 Notable Books of 2011 ― New York Times

From the Back Cover

The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Product details

Publisher ‏ : ‎ Penguin; 1st edition (10 May 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 512 pages
ISBN-10 ‏ : ‎ 0141033576
ISBN-13 ‏ : ‎ 978-0141033570
Dimensions ‏ : ‎ 12.6 x 2.4 x 19.7 cm

Best Sellers Rank: 353 in Books (See Top 100 in Books)
- 2 in Business Decision Making Skills
- 8 in Cognition & Cognitive Psychology
- 9 in Scientific Psychology & Psychiatry

Customer reviews:
28,186 ratings

About the author

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Daniel Kahneman

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Daniel Kahneman (Hebrew: דניאל כהנמן‎, born March 5, 1934) is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979).

In 2011, he was named by Foreign Policy magazine to its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. He is professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School. Kahneman is a founding partner of TGG Group, a business and philanthropy consulting company. He is married to Royal Society Fellow Anne Treisman.

In 2015 The Economist listed him as the seventh most influential economist in the world.

Bio from Wikipedia, the free encyclopedia. Photo by see page for author [Public domain], via Wikimedia Commons.

Customer reviews

5 star		71%
4 star		18%
3 star		8%
2 star		2%
1 star		2%

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Dr W. H. Konarzewski

Essential wisdom. Not an easy read but worth persevering.

Reviewed in the United Kingdom on 9 December 2018

Verified Purchase

Why do people buy extended warranties that are bad value for money?
Why do we marry people just because they're good in bed?
Why do investors snatch small profits from winning investments whilst allowing large losses to build up in bad investments?
Why do parents deny their children life saving vaccinations for fear of unproven risks?
Why do we think a bird in the hand is worth two in a bush?

On the whole humans are incredibly good at making bad decisions because they allow emotions and moral values to prevail over good sense and simple mathematical calculation. We make snap decisions based on our intuition (fast thinking) and often believe our intuition is superior to logic (slow thinking). For example, President Trump recently said he preferred to listen to his 'gut' than his advisors.

Kahneman examines the reasons why we make bad decisions and indicates ways in which we might make better decisions - even if the better decisions make us feel uncomfortable because they are counterintuitive.

My only problem with this book is that it is so laborious in places that I almost lost interest. Sometimes Kahneman goes on and on about a proposition that has (at least for me) zero interest. If he asks 'How much would you pay for a bowl of roses valued at $59?' I don't have an answer because I'm simply not interested and I don't want to know how much anyone else would pay, or why they would or wouldn't pay it. Perhaps it's just me, but I found some of the propositions too complex to bother with. But to be fair there were some chapters that had me spellbound - maybe because they touched on areas where I make bad decisions.

Overall, this is an important book but spoiled by too much dense argument and irrelevant illustration. It could have contained all the salient points and been reduced to half the length without any dilution of the message.

268 people found this helpful

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D. Smyth

Maybe I'm just thick

Reviewed in the United Kingdom on 23 November 2020

Verified Purchase

I'm about 20% of the way through and I am going to struggle to finish this. It started really good, talking about intuitive decision-making vs deliberate and gave a few examples of how our brains can be tricked, but then it never moves on. The whole book is just examples of how we can be wrong, written in infuriating 'you think this because you are so-and-so' language. The book is aimed squarely at Americans as are the examples and the author's assumptions. One 'trick' was explained based on 'because you sang your ABCs as a child". No I didnt, so if that's your basis for the explanation then what now? I just read a section about heuristics but with no explanation of what heuristics involves. The average person on the street doesn't use heuristics. Just thinking about this book is annoying me. You won't get wisdom from this book in my opinion, but imagine if someone listed all their life mistakes and gave you it. You could make a note to not make the same ones, but would you really have learned anything? Maybe if you're planning to enter a psychological 'temple of doom' it's useful to know where the traps are.

40 people found this helpful

Helpful

@Timothy_Hughes

Understand How You Can Be Manipulated on Social Media

Reviewed in the United Kingdom on 5 April 2018

Verified Purchase

Certainly the most thought provoking book I've read in a long time, so much so I've written a blog about it's conclusion and the impact on social media. More importantly how people are being manipulated on social media by people using the "techniques" outline in this book.
It's not an easy book to read so not one for the beach, but push through and there is a light at the end of the tunnel.

89 people found this helpful

Helpful

Repetitive and impossible to engage with

Reviewed in the United Kingdom on 4 June 2020

Verified Purchase

I bought this book as I am fascinated with the general topic of the thought processes. It has sat on my bookshelf for over two years which shows either I wasn't that interested or something else was putting me off.
Pick up the book and you see there are well over 400 pages using a very small type.
Recently I've tried to engage with the book a couple of times but, as a reader from a non academic background, I find it impossible as it is dull to read and repeats to many of the details.
Clearly a lot of people think this book is great but maybe they are coming at it from the viewpoint of an academic study.
I was interested to read that the audio version is much more palatable so I may come back to that at some point in the future.

36 people found this helpful

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R Pay

Not going to transform gold to a diamond. May turn coal into silver.

Reviewed in the United Kingdom on 14 April 2019

Verified Purchase

This book will help you understand some concepts of thinking and problem solving. This may then help you in your day to day life. What it doesn't do is turn a very high achiever, into a nobel prize winner. There is a law of diminishing returns. Might help someone who is from a public school with no life skills coaching to think better. However, if you come from the type of background where both parents are psychologists/psychiatrists, it may not exactly be enlightenment.

48 people found this helpful

Helpful

Tom K

Great body of work but, I’m a little disappointed if I’m completely honest

Reviewed in the United Kingdom on 20 November 2018

Verified Purchase

When I ordered this I was hoping for something slightly different. I thought it would be similar to other self-help books that people recommend - in that you gain lots of strategies to use in the real world. However, it was quite in-depth and fairly heavy going for me personally.

On a positive note, the author is an incredibly smart guy and it’s a great body of work that he’s created, and the overarching concept of the book (differences between system 1 and 2) is a concept that everyone should know about.

3.5 stars for me!

44 people found this helpful

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Mrs Trellis (North Wales)

Probably the best book I have ever read

Reviewed in the United Kingdom on 19 December 2017

Verified Purchase

This is a cracking read. Very insightful about the workings of the human mind. There is some profound truth to be found on every single page. No padding whatever. It is not a book that you are likely to be able to consume in a single session. If you think that we know everything about the mind then you will realise how much there is still to learn. Kahneman's remarks about the wisdom of relying on experts and the interpretation of statistics are absolute gold dust. A Nobel Prize well deserved.

60 people found this helpful

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