RRP: £9.99 Details

Save: £2.00 (20%)

& FREE Returns

FREE delivery Wednesday, August 17 on your first eligible order to UK or Ireland. Details

Or fastest delivery Tuesday, August 16. Order within 22 hrs 58 mins. Details

In stock.

As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app. Want to listen? Try Audible.

[{"displayPrice":"£7.99","priceAmount":7.99,"currencySymbol":"£","integerValue":"7","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"HdUFHvEnJZOzUgpv9jfxSL5rlSwNQi%2ByKuDck9qMFg1SvwEkp%2FLQVbLIPGWn4DB3MpHjDh9%2F%2Bd2XT03n2kPAhC6KcPC%2FUjRr2EKKiVmNWIjR308Sk9JppktFj%2BCVlh91","locale":"en-GB","buyingOptionType":"NEW"},{"displayPrice":"£4.42","priceAmount":4.42,"currencySymbol":"£","integerValue":"4","decimalSeparator":".","fractionalValue":"42","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"GqlCcVsFiY%2F9GXCsEzGZVpk%2BRUgkivoDnahQxMcwdZR1rdWvZcu8LTg0zapy8Zb04W4FIDTxg5ph2pklgYxjBKUXJ9nyt6U3HUq1DdOPeYIjMT3mZPit9qOfaS8WM8gsh7KxsAovo1fJxZNF9fSGjuKKEjeE0Mz6PgiavdvhZOHRdAkiw7g9tkE%2BJ3Xu7Zwh","locale":"en-GB","buyingOptionType":"USED"}]

££7.99 () Includes selected options. Includes initial monthly payment and selected options. Details

Secure transaction

Dispatches from

Amazon

Sold by

Amazon

Details

Dispatches from

Amazon

Sold by

Amazon

Return policy: Returnable within 30 days of receipt

Add gift options

£2.80 delivery August 17 - 19. Details

Select delivery location

Used: Good | Details

Sold by WeBuyGames

Share <Embed>

Have one to sell?

Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 2 images

Follow the author

Simon Sinek

Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose Paperback – 6 Oct. 2011

by Simon Sinek (Author)

24,032 ratings

Part of: Start with Why Series (3 books)

in Business & Economic History

See all formats and editions

Amazon Price

New from

Used from

Kindle Edition

"Please retry"

£6.99

—

Audible Audiobooks, Unabridged

"Please retry"

£0.00

Free with your Audible trial

Hardcover

"Please retry"

£33.28

£18.00

£26.24

Paperback

"Please retry"

£7.99

£6.75

£4.42

Audio CD, Audiobook, Unabridged

"Please retry"

£35.00

—

Buy 4, save 5% . Terms | Shop items

Great on Kindle

Great Experience. Great Value.

Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

View Kindle Edition

Note: This item is eligible for FREE Click and Collect without a minimum order subject to availability. Details

Enhance your purchase

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!

WHAT READERS ARE SAYING ABOUT START WITH WHY:

'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review

Discover your purpose with one simple question: why?

Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?

Because it doesn't matter what you do, it matters WHYyou do it.

Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own.

How you lead, inspire, live, it all starts with why.

*****

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

'One of the most incredible thinkers of our time; someone who has influence the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast

Print length

256 pages
Language

English
Publisher

Penguin
Publication date

6 Oct. 2011
Dimensions

13 x 1.8 x 19.7 cm
ISBN-10

9780241958223
ISBN-13

978-0241958223
See all details

School Books

From pre-school to A-levels, find School Books for all ages Shop now

Frequently bought together

+
+

Total price:

To see our price, add these items to your basket.

Choose items to buy together.

by Simon Sinek Paperback
£7.99
In stock.
Sent from and sold by Amazon.
by Simon Sinek Paperback
£7.69
In stock.
Sent from and sold by Amazon.
by Simon Sinek Paperback
£13.15
In stock.
Sent from and sold by Amazon.
Get it as soon as Wednesday, Aug 17

Simon Sinek
10,602
Paperback
30 offers from £7.20
Simon Sinek
3,473
Paperback
31 offers from £5.81
Jemma Roedel
559
Paperback
in Information Management
3 offers from £11.67
Simon Sinek
5,257
Paperback
27 offers from £8.70
Julie Zhuo
2,959
Paperback
26 offers from £7.20
Simon Sinek
3
Paperback
2 offers from £19.49

Special offers and product promotions

Buy at least 4 items of your choice and save 5%. Offered by Amazon.co.uk. Shop items

From the Publisher

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Over one million copies sold worldwide.

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

Simon Sinek

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on TED.com, with more than 35 million views.

Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.

Product description

Review

This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group

One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day. -- Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast

From the Back Cover

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Start reading Start With Why on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Product details

ASIN ‏ : ‎ 0241958229
Publisher ‏ : ‎ Penguin; 1st edition (6 Oct. 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 9780241958223
ISBN-13 ‏ : ‎ 978-0241958223
Dimensions ‏ : ‎ 13 x 1.8 x 19.7 cm

Best Sellers Rank: 284 in Books (See Top 100 in Books)
- 1 in Entrepreneurship (Books)
- 1 in Business & Economic History
- 1 in Military History of Strategy, Tactics & Military Science

Customer reviews:
24,032 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.

Simon Sinek

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

Customer reviews

5 star		71%
4 star		17%
3 star		8%
2 star		2%
1 star		2%

How customer reviews and ratings work

Reviews with images

See all customer images

Top reviews from United Kingdom

There was a problem filtering reviews right now. Please try again later.

Dave South UK

A lot of pages for which the message could be contained in five

Reviewed in the United Kingdom on 27 November 2017

Verified Purchase

I love Sinek's talks and although there is wisdom, points to take away and actions you can use in this book I did find that it was a lot of pages which can be condensed down into about five. I find the same thing with a lot of these books. Really, you can just watch the various YouTube videos to get the major points from this book and learnings. However, he does offer some interesting examples and working case studies. Like I said, it does contain a lot of unnecessary drool to get some simple points across and repetition of messages.

145 people found this helpful

Helpful

Jose A

Not very realistic

Reviewed in the United Kingdom on 22 April 2018

Verified Purchase

Although the book describes certainly positive approaches to leading any enterprise, in the line of having an intrinsic motivation, it fails by extracting them from a posteriori success stories. It is easy to fall in the fallacy that those who came to our days as successful leaders did it, overall, because of their personal traits or attitudes. The book even dismisses randomness or the complexities or real world events as the real cause of some of this success stories. But even figures like Bill Gates recognise how lucky they were with their life circumstances (e.g. having access to the first personal computers at school) in order to get where they were. But of course most people looking for success formulas won’t find so attractive a book that includes something out of their control as part of the education. But the truth is that being realistic is always the closets path to any kind of success. This book it isn’t.

84 people found this helpful

Helpful

Ted

Over-written and based on half-baked science

Reviewed in the United Kingdom on 18 October 2019

Verified Purchase

This book is average at best. It's rambling at times, and goes off on tangents to the main thesis of the book. Whilst he's a gifted public speaker, this book has a distinct amateurish self-published feel to it. The 'scientific basis' for many of his points is so simplistic as to be comical. Sinek has no scientific training and it shows. He cherry picks from neuroscience, and doesn't seem to understand the subject he's quoting from. It reads as though he read a Wikipedia entry on neuroscience and made some inferences from that. I would not recommend this book, although I do recommend his public speaking, which can be found on YouTube and on TEDTalks.

51 people found this helpful

Helpful

Sparkly Sal

Disappointing.

Reviewed in the United Kingdom on 13 January 2017

Verified Purchase

The concept is valid, the examples are interesting but the book is so repetitive. There's enough content for a book one third of the size; the rest is padding. Watch the TED talk and you'll get the point.

97 people found this helpful

Helpful

S. Walton

Dull

Reviewed in the United Kingdom on 11 November 2018

Verified Purchase

I got about 20 pages in and realised you can just watch the Ted talk and get everything you need. This is a pretty boring read with a fake air of authority that the author hasn’t earned.

46 people found this helpful

Helpful

msoczka

Sinek is a monk and perfect actor. He created a religion with him on top.

Reviewed in the United Kingdom on 14 July 2021

Verified Purchase

As an atheist and rationally thinking person it's is beyond any boundary to follow Sinek advice as despite his efforts he himself is just a snake oil salesman.

In ancient Greece sophists did exactly what Sinek does, they would work on changing people's beliefs, similarly as religion does. Except they were so cynical that they would argue any point if you pay them.

Combined that with a beautiful face, perfect body language, just amazing acting and tsunami of manipulations.

Sinek himself not being scientist constantly uses science to build his credibility whereas had his "prayings" had anything to do with science it would have been enough just to reference one or more studies that he's refers instead of using this fancy para scientific language.

He also establishes his credibility by telling you stories whom he knows or for whom he worked for. Just laughable. Fame hungry actor that does not stand for any value except for celebrity status and attention.

But most vicious argument that he uses is that he positioned himself as an ideological defender of massive corporate structures that exploit people en masse but he justifies that exploitation. He wants you to have empathy for your CEO. No surprise when you take into account that most of Sinek customers are top people from big corporations that he charges $100k for a "leadership training".

10 people found this helpful

Helpful

Gain the ability to question and communicate why

Reviewed in the United Kingdom on 15 September 2019

Verified Purchase

Simon Sinek describes in his book "Start with Why: How Great Leaders Inspire Everyone to Take Action" how leaders and companies should work as a series of circles, i.e. "The Golden Circle" - the why, how, and what. This idea explains why organisations and leaders inspire the others. Everybody knows what they do, some know how they do it, very few people know why they do what they do. The way we communicate, think and act is very easy: we go from the clear things we know to the more fuzzy ones. The WHY theory gives us the ability to communicate why we are doing certain things, helps entrepreneurs take better decisions, as well as individuals in the every day life.

All in all, the most important fact Simon Sinek is trying to point out is that the way something is communicated must be believed in, explained, and people accept it for themselves, because THEY believe in it. It is a very inspiring, enlightening and insightful book that I would recommend to anyone

15 people found this helpful

Helpful

Sunshine

Very American. Bit annoying but he makes valid points

Reviewed in the United Kingdom on 4 July 2022

Verified Purchase

I purchased this book as I am a manager and had an issue with motivating a particular member of the team. I found his point about starting with why very beneficial. Asked myself why, before asking the individual. Chapter 1 was painful and pointless so read beyond it as the opening is like swimming through treacle. It's specifically geared at Americans which is OK I guess, just annoyed me a bit (the sort of person who thinks every sentence they make is profound). He tends to repeat his point a lot in all the chapters so probably could have been condensed as he goes off piste a few times. However, in all I am glad I read it and did have some valuable take aways from it hence the higher score. If it was pointless I would have score a 1 but I genuinely do think this is worthwhile if you need to get to the crux of an issue in the workplace.

2 people found this helpful

Helpful

Amazon Music Stream millions of songs	AbeBooks Books, art & collectables	ACX Audiobook Publishing Made Easy	Amazon Web Services Scalable Cloud Computing Services

Audible Download Audiobooks	Book Depository Books With Free Delivery Worldwide	DPReview Digital Photography	Goodreads Book reviews & recommendations

Amazon Home Services Experienced pros Happiness Guarantee	IMDb Movies, TV & Celebrities	Kindle Direct Publishing Indie Digital & Print Publishing Made Easy	Shopbop Designer Fashion Brands

Amazon Warehouse Deep Discounts Open-Box Products	Amazon Business Service for business customers	Whole Foods Market We Believe in Real Food

Select Your Cookie Preferences

Follow the author