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Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose Paperback – 6 Oct. 2011

4.5 out of 5 stars 24,032 ratings

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From the Publisher

Product description

Review

This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ―
Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

Reading
Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group

One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day. -- Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast

From the Back Cover

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.


Product details

  • ASIN ‏ : ‎ 0241958229
  • Publisher ‏ : ‎ Penguin; 1st edition (6 Oct. 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 9780241958223
  • ISBN-13 ‏ : ‎ 978-0241958223
  • Dimensions ‏ : ‎ 13 x 1.8 x 19.7 cm
  • Customer reviews:
    4.5 out of 5 stars 24,032 ratings

About the author

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Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).


Customer reviews

4.5 out of 5 stars
4.5 out of 5
24,032 global ratings

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