The answer to the headline question depends upon how familiar you are with Bruno Latour's work. I would not advise this as a point of entry (as another reviewer suggests "We Have Never Been Modern" is the easiest place to start), but it is an excellent - although frustrating - treatise on how Latour and other actor-network theorists have re-imagined the role and methods of the social sciences.
"Reassembling the Social" is a companion piece to Latour's "The Politics of Nature", also published in 2005, and is perhaps easier to understand in that prior context. But even coming to these books in that order, I swung between enrapture and teeth-gnashing ire at the circuitous way that the ANT concepts are deployed here. From Latour's perspective, this is the necessary way to frame his argument to avoid misunderstandings: I do not think most readers will agree, although this hardly means Latour is in error. The problem is that ANT is not a sociological method so much as it is a negative thesis about where social sciences fail because of a confusion between politics and science, and between facts and truth - both points being far more clearly developed in "The Politics of Nature".
While I ultimately loved this book, completing it did not eliminate my frustrations with its awkward structure. Promised that its winding journey would lead to practical standards by which to judge Latour's view of 'the social' and of 'science', in the end I fully comprehended the first but was left wanting on the second. As a philosopher whose interest was not sociological, I can live with this - but a trained sociologist is likely to be running out of hair by the time they reach the conclusion! Part of the problem is that Latour is indebted to (and reliant upon) philosophy that he never discusses or explains - he channels Deleuze in almost every thought, and constantly presents Kant as his silent opponent. Nonetheless, like Kierkegaard attacking Hegel, "Latour doth protest too much" - if you have no idea why Kant is still important, you cannot possibly appreciate Latour's position against him. This is why "We Have Never Been Modern", with its explicit assault on Kant's critiques, is a far better place to start.
So in summary:
- If you've never read any Latour, start with "We Have Never Been Modern".
- If you know Latour but don't know his position on the relationship between the sciences and politics, go to "The Politics of Nature" first.
- If you're a sociologist, read this as a polemic intended to make you critically question your concepts, or as a means of understanding the motives behind ANT and science studies.
- If you're a philosopher, read this only if ANT is specifically useful to your work in some way.
- If you're familiar with (yet confused by) ANT, this may help set out the purpose and methods of the approach.
Best of luck with your travels with Latour! He is one of the most invigorating - and irritating - thinkers at work today.
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