Manufacturer | Procter & Gamble |
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Package dimensions | 12 x 2.2 x 2.1 centimetres |
Package Weight | 0.03 Kilograms |
Item dimensions L x W x H | 10.2 x 7.6 x 6.4 centimetres |
Item weight | 0.44 Ounces |
Brand | Max Factor |
Colour | Black |
Format | Liquid |
Volume | 13 Millilitres |
Skin type | Combination |
Special features | Volumising |
Target audience | Women |
Item model number | 81524141 |
Product Dimensions | 10.16 x 7.62 x 6.35 cm; 12.47 Grams |
ASIN | B001VNCA0S |
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Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black
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Enhance your purchase
Colour | Black |
Product benefits | Thickening |
Special feature | Volumising |
Brand | Max Factor |
Item form | Liquid |
Item volume | 13 Millilitres |
Package information | Tube |
Skin type | Combination |
Water resistance level | Water Resistant |
Coverage | Full |
About this item
- Bold volume, length and thickness with perfect definition
- Volumising formula that doesn't clump, flake or smudge
- Patented liquid lash formula coats lashes from root to tip
- Full and longer looking lashes without having to wear false ones
- Sweep the biggest brush from side to side from root to tip to double the size of your lashes
- Suitable for contact lenses wearers. Note: Manufacturer does not provide a seal.
- Bold volume, length and thickness with perfect definition
- Volumising formula that doesn't clump, flake or smudge
- Patented liquid lash formula coats lashes from root to tip
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Important information
Ingredients:
Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Alcohol Denat., Triethanolamine, Synthetic Wax, Polyvinyl Alcohol, Lecithin, Propylene Carbonate, Polyethylene, Tocopherol, Panthenol, Ascorbyl Palmitate, Glycine Soja Oil, Glycerin, Nylon-6, Xanthan Gum, Methylcellulose, Simethicone, Sodium Laureth-12 Sulfate, Oleic Acid, Glyceryl Oleate, Silica, Tetrasodium EDTA, Disodium EDTA, EDTA, Phosphoric Acid, Potassium Sorbate, Phenoxyethanol, Benzyl Alcohol, Ethylparaben, Methylparaben, Propylparaben, [+/- CI 77499, CI 77007, CI 77491, CI 77492, CI 77266]
Product description
Product Description
Max Factor False Lash Effect mascara doubles your lash size with the impact of false lashes without the fuss. It's a make up artist's must have. The secret is in the lash boosting combination of Max Factor's big brush combined with patented Liquid Lash technology. With every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100 percent impact. 100 percent you. Note: Manufacture do not provide any plastic wrap on this product.
Ingredients
Aqua, Acrylates Copolymer, Glyceryl Stearate, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Cera Carnauba, Alcohol Denat., Triethanolamine, Synthetic Wax, Polyvinyl Alcohol, Lecithin, Propylene Carbonate, Polyethylene, Tocopherol, Panthenol, Ascorbyl Palmitate, Glycine Soja Oil, Glycerin, Nylon-6, Xanthan Gum, Methylcellulose, Simethicone, Sodium Laureth-12 Sulfate, Oleic Acid, Glyceryl Oleate, Silica, Tetrasodium EDTA, Disodium EDTA, EDTA, Phosphoric Acid, Potassium Sorbate, Phenoxyethanol, Benzyl Alcohol, Ethylparaben, Methylparaben, Propylparaben, [+/- CI 77499, CI 77007, CI 77491, CI 77492, CI 77266]
From the manufacturer



CHOOSE YOUR FORMULA
Coats every lash | Benefit | Hour-glass brush |
Volumising | Formula | Easy to remove |
Bold look & volume | Final Effect | Volume & length |
4 | Shade Range | 1 |
Coats every lash | Benefit | Timeless lashes |
Volumising | Formula | Smudge-resistant |
Bold look & volume | Final Effect | 3 times the volume |
4 | Shade Range | 3 |
Coats every lash | Benefit | Soft fibre brush |
Volumising | Formula | Clump-free |
Bold look & volume | Final Effect | Thick, long lashes |
4 | Shade Range | 3 |
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MIRACLE SECOND SKIN FOUNDATION
Apply with a foundation brush or your fingertips to deliver a perfect flawless finish to your skin.
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FACEFINITY ALL DAY FLAWLESS CONCEALER
Apply under eyes to hide dark circles and get a lifted, brightened look.
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MASTERPIECE NUDE PALETTE
Apply your chosen shade using the flat brush to blend, and the long one to define.
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FALSE LASH EFFECT MASCARA
Work the mascara wand on upper lashes from side to side, root to tip. Then apply to lower lashes.
BUILD YOUR ROUTINE
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Product Name
| Miracle Second Skin Foundation | Facefinity All Day Concealer | Masterpiece Nude Palette | False Lash Effect Mascara |
Format
| Liquid foundation | Liquid concealer | Eyeshadow | Mascara |
Formula
| Lightweight formula, hydration | Crease & touch proof | Velvety smooth formula | Clump-free & pro-vitamin B5 |
Benefit
| Coconut milk, pre-& probiotics | Covers wrinkles & fine lines | Matte, shimmer & sparkly | Volumising |
Final Effect
| Genuinely natural look | Long-lasting flawless coverage | Glamorous nude eye look | False Lash Effect Mascara |
Shades Range
| 13 | 6 | 5 | 4 |
Product information
Technical Details
Additional Information
Date First Available | 22 Oct. 2008 |
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Customer Reviews |
4.3 out of 5 stars |
Best Sellers Rank | 377 in Beauty (See Top 100 in Beauty) 12 in Mascaras |
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Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
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Reviewed in the United Kingdom on 5 January 2021
Top reviews from United Kingdom
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Why do I love this one so much: it's water based so easy to remove without needing make up remover. the brush makes it really easy to apply and it makes my lashes look both fuller and longer, it lasts through out the day provided you bear in mind it's not waterproof.
Downsides: only one is that it's not waterproof so if you cry, you'll have massive panda eyes.
If you're like me and make sure that you create a line along the skin at the base of the lashes, with this mascara i can just a slightly damp cotton bud to remove any blurring i create accident. not many other mascaras that are that easy to fine tune or remove but last well at the same time
With the brush, the mascara is easy to apply as it goes on evenly over your lashes with no trouble. After applying, it lasts and should look good over the whole day. It’s every effective at not only thickening and lengthening your lashes, but also separating them for more natural look. Importantly, there is no need to worry about smudging like you get with some other products. Also, as the product is water based it is also easy to remove at the end of the day.
Something worth noting is that the mascara does not arrive sealed like it would be in a store, so there is a chance of leaking in shipping.
Overall, you can’t fault this product, especially for the price. Would recommend.

By Okttam on 5 January 2021
With the brush, the mascara is easy to apply as it goes on evenly over your lashes with no trouble. After applying, it lasts and should look good over the whole day. It’s every effective at not only thickening and lengthening your lashes, but also separating them for more natural look. Importantly, there is no need to worry about smudging like you get with some other products. Also, as the product is water based it is also easy to remove at the end of the day.
Something worth noting is that the mascara does not arrive sealed like it would be in a store, so there is a chance of leaking in shipping.
Overall, you can’t fault this product, especially for the price. Would recommend.


I bought it and was very eager to try it. The tube is thick but the brush is a dense comb. It isn't a huge brush but it is fairly substantial with short comb-like bristles. The formula is not watery or messy. I didn't apply primer the first time I tried it because I wanted to see how the mascara performed alone.
The first coat was decent, nothing special. Three coats in, I did have longer looking eyelashes. They were darker and a bit thicker. I didn't get a lot of volume with the mascara which is often the case with me. I have straight, medium length lashes that are thin and need to be plumped up. This mascara did give me enough volume so that my lashes didn't look like spidery sticks. However, I did not look like I had false lashes on nor did I find the mascara to be that much better than a couple of cheaper mascaras
This mascara doesn't flake throughout the day and it holds up well. If it gave me a bit more volume, I would really like this. It is clump free even with numerous coats which is a real plus.
The mascara washes off with my facial cleanser or eye makeup remover and doesn't irritate my eyes at all. I do think it is a BIT pricey for the results but I have enjoyed the overall effect and immediate longer lash look.
In all, I am going with 4 stars. I wasn't blown away but it takes a LOT to blow me away and only a couple of mascaras ever have (but clearly not enough for me to stop looking for even better results). For the price point, this mascara delivers well although I think it's a tad pricey compared to other drugstore mascaras that work well like Covergirl's LashExact which is around $7.00 and gives comparative results. I would go with 3.5 stars but can't so I went to 4. If you are looking for a mascara that lengthens, darkens, and adds some volume and that isn't clumpy, this is a good choice. It may be a GREAT choice for those who don't demand so much from a mascara like I do.
This is a lovely mascara I wear make-up every single day and have tried many brands over the years, I’ll definitely buy this one again at £6 it is a good price the brush was easy to apply, it stayed on really well all day, it gave my lashes a lovely length and was easy enough to remove at the end of the day with make up remover. Would highly recommend

By Kelly on 9 August 2021
This is a lovely mascara I wear make-up every single day and have tried many brands over the years, I’ll definitely buy this one again at £6 it is a good price the brush was easy to apply, it stayed on really well all day, it gave my lashes a lovely length and was easy enough to remove at the end of the day with make up remover. Would highly recommend


