Buy new:
RRP: £32.99

This is the retail price by the manufacturer or importer of the product. Amazon confirms the relevance of this RRP, on a quarterly basis, compared to prices charged by at least one competitor or Amazon.
Learn more
Save: £3.00 (9%)
& FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
  • Learn more about free returns.
FREE delivery Saturday, August 20. Details
Or fastest delivery Thursday, August 18. Order within 16 hrs 35 mins. Details
In stock.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
££29.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Dispatches from
Sold by
Dispatches from
Sold by
Return policy: Returnable within 30 days of receipt
Item can be returned in its original condition for a full refund or replacement within 30 days of receipt
Developer Relations: How ... has been added to your Basket
Share <Embed>
Have one to sell?
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer - no Kindle device required. Learn more.

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.

Developer Relations: How to Build and Grow a Successful Developer Program Paperback – 16 Sept. 2021

4.9 out of 5 stars 14 ratings

Amazon Price
New from Used from
Kindle Edition
£26.08 £26.08
Note: This item is eligible for FREE Click and Collect without a minimum order subject to availability. Details
Pick up your parcel at a time and place that suits you subject to availability.
  • Choose from over 20,000 locations across the UK
  • FREE unlimited deliveries at no additional cost for all customers
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Enhance your purchase

School Books
From pre-school to A-levels, find School Books for all ages Shop now

Frequently bought together

  • Developer Relations: How to Build and Grow a Successful Developer Program
  • +
  • Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience
Total price:
To see our price, add these items to your basket.
Choose items to buy together.

Product description

From the Back Cover

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.

It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.

In Developer Relations, you’ll find the answers to the following questions:

  • How do we convince stakeholders to support a program?
  • How do we go about creating a program?
  • How do we make developers aware of our offer?

  • How do we stand out from the crowd?
  • How do we get developers to use our products?
  • How do we ensure developers are successful using our products?
  • How do we measure success?
  • How do we maintain the support of our stakeholders?

After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.  

About the Author

James Parton created and ran developer programs for O2 and Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. James has also completed successful two-year board positions with the Application Developer Alliance and the Mobile Ecosystem Forum.
Caroline Lewko has been in the mobile and tech sector since 1995, helping develop ground-breaking tech and nurturing community connections and innovation. She started WIP, the first boutique developer relations agency in 2006, and has worked for companies ranging from the top ranks of the Fortune 500 to start-ups with an array of technologies from mobile to machine learning.

Both authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.

Product details

  • Publisher ‏ : ‎ Apress; 1st ed. edition (16 Sept. 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 322 pages
  • ISBN-10 ‏ : ‎ 1484271637
  • ISBN-13 ‏ : ‎ 978-1484271636
  • Dimensions ‏ : ‎ 15.49 x 1.85 x 23.5 cm
  • Customer reviews:
    4.9 out of 5 stars 14 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.9 out of 5 stars
4.9 out of 5
14 global ratings
5 star
4 star
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%

Top review from United Kingdom

Reviewed in the United Kingdom on 24 January 2022