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Confessions of the Pricing Man: How Price Affects Everything Paperback – 27 Oct. 2015

4.6 out of 5 stars 217 ratings

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  • Confessions of the Pricing Man: How Price Affects Everything
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Product description

Review

 


Review

“This is the best book I know to open your mind to the practical problems in setting your prices.” (Prof. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University)

“Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.” (Kevin Mitchell, President, The Professional Pricing Society, Inc.)

“Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.” (William Poundstone, Author of Priceless: The Myth of Fair Value (and How to Take Advantage of It))


Product details

  • Publisher ‏ : ‎ Copernicus; 1st ed. 2015 edition (27 Oct. 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 236 pages
  • ISBN-10 ‏ : ‎ 3319203991
  • ISBN-13 ‏ : ‎ 978-3319203997
  • Dimensions ‏ : ‎ 15.49 x 1.4 x 23.5 cm
  • Customer reviews:
    4.6 out of 5 stars 217 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
217 global ratings

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