Loading recommendations for you

Adding to basket...

Added to Basket

Not Added

Item is in your basket

View Basket

Not Added

There was a problem adding this item to your Basket Please try again later.
We do not have any recommendations at this time
Continue shopping
& FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
  • Learn more about free returns.
FREE delivery Wednesday, August 17. Details
Or fastest delivery Tuesday, August 16. Order within 23 hrs 54 mins. Details
In stock.
[{"displayPrice":"£29.50","priceAmount":29.50,"currencySymbol":"£","integerValue":"29","decimalSeparator":".","fractionalValue":"50","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"9UNSmPCWKjjZTZVKAcbBEB7JxWuubtlFaNDXTAMdG9NqsVbO0jJMNlWiEtc%2BkNef%2FK2qLxQCb4t2mx0Odz81fBSS7DL3MaUrYRZKtrY64Mb2E9VfL2XWWeux%2FUvgsZJC","locale":"en-GB","buyingOptionType":"NEW"},{"displayPrice":"£26.55","priceAmount":26.55,"currencySymbol":"£","integerValue":"26","decimalSeparator":".","fractionalValue":"55","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-GB","buyingOptionType":"SNS"}]
££29.50 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
££29.50
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Dispatches from
Amazon
Sold by
Amazon
Dispatches from
Amazon
Sold by
Amazon
Return policy: Returnable within 30 days of receipt
Item can be returned in its original condition for a full refund or replacement within 30 days of receipt
COLOR WOW Root Cover Up has been added to your Basket
Save 10% now and up to 15% when you schedule repeat deliveries.
• No fees
• Cancel anytime

Unlock 15% savings

Save 15% when you schedule repeat deliveries of 5 or more products in one delivery to one address. Currently, you'll save 10% on your Dec 16 delivery.

Choose how often it's delivered

From once every two weeks to once every six months

Skip or cancel any time

We'll send you a reminder before each delivery.
Learn more
Get it Wednesday, 17 Aug
In stock.
Deliver every:
[{"displayPrice":"£29.50","priceAmount":29.50,"currencySymbol":"£","integerValue":"29","decimalSeparator":".","fractionalValue":"50","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"9UNSmPCWKjjZTZVKAcbBEB7JxWuubtlFaNDXTAMdG9NqsVbO0jJMNlWiEtc%2BkNef%2FK2qLxQCb4t2mx0Odz81fBSS7DL3MaUrYRZKtrY64Mb2E9VfL2XWWeux%2FUvgsZJC","locale":"en-GB","buyingOptionType":"NEW"},{"displayPrice":"£26.55","priceAmount":26.55,"currencySymbol":"£","integerValue":"26","decimalSeparator":".","fractionalValue":"55","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-GB","buyingOptionType":"SNS"}]
££29.50 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
££29.50
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Dispatched from and sold by Amazon.
Have one to sell?

COLOR WOW Root Cover Up

4.2 out of 5 stars 12,436 ratings

Price: £26.55 (£1,264.29 / 100 g) £25.08 (£1,194.29 / 100 g)

Premium Beauty

What is Premium Beauty?
Amazon presents a wide selection of high-end Beauty products for women and men and marks them with the Premium Beauty badge. Many products with the Premium Beauty badge are also used by professionals in salons and spas but are designed and available for home use. Amazon adds new Beauty and Grooming products constantly to offer you the best selection of Premium Beauty items.
Premium Beauty

Premium Beauty
Dark Blonde

Enhance your purchase

Colour Dark Blonde
Product benefits Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.
Brand COLOR WOW
Item form Powder
Hair type Ageing
Is mould resistant Paraben Free

Description

Natural looking, water-resistant root touch up powder; covers grey seamlessly, even over dark roots.

Benefits

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

Suggested Use

Apply to dry hair. Load up small end of brush with powder, pull hair taut and press brush firmly into roots.

Find a Professional

Not sure what product is right for you?

Find a beauty professional near you

Buy it with

  • COLOR WOW Root Cover Up
  • +
  • COLOR WOW Raise The Root, 150 ml
  • +
  • COLOR WOW Cult Favorite Firm + Flexible Hairspray 295ml
Total price:
To see our price, add these items to your basket.
Choose items to buy together.

From the manufacturer

Roots

Cover and Touch up Roots Instantly

Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press down firmly into roots, starting from scalp and working out-do not use sweeping motion. Apply more powder as needed. Lightly dust off any excess powder with wide end of brush.

Roots

Roots

Highlights

Highlights

Hairline/Gaps

Hairline/Gaps

Eyebrows

Eyebrows

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 5.4 x 1.52 x 12.45 cm; 2 Grams
  • Date First Available ‏ : ‎ 19 Jun. 2017
  • Manufacturer ‏ : ‎ Federici Brands Ltd
  • ASIN ‏ : ‎ B07229BG2F
  • Item model number ‏ : ‎ CW547
  • Country of origin ‏ : ‎ China
  • Customer reviews:
    4.2 out of 5 stars 12,436 ratings

Customer questions & answers

See questions and answers

Customer reviews

4.2 out of 5 stars
4.2 out of 5
12,436 global ratings

Top reviews from United Kingdom

Reviewed in the United Kingdom on 19 October 2019
Colour Name: Dark BrownVerified Purchase
63 people found this helpful
Report abuse
Reviewed in the United Kingdom on 19 October 2019
Colour Name: Light BrownVerified Purchase
39 people found this helpful
Report abuse
Reviewed in the United Kingdom on 16 May 2020
Colour Name: PlatinumVerified Purchase
Customer image
4.0 out of 5 stars Wow
By miss claire norman on 16 May 2020
When I first got this product, I don’t think I applied it quite right and of course was disappointed. Having re tired, by taking smaller pieces and holding the hair close to the scalp I achieved better results. I feel the platinum box is a little misleading as I’m not sure how they achieve such bright highlights on such dark roots. I have spoken with WOW about this and await their response. However if you don’t expect miracles this is a very god product and I’m so pleased I have bought a second one! If you look at the pic, left side is without WOW the right is after I applied, it’s pretty good !
Images in this review
Customer image Customer image
Customer imageCustomer image
28 people found this helpful
Report abuse
Reviewed in the United Kingdom on 26 July 2018
Colour Name: Light BrownVerified Purchase
56 people found this helpful
Report abuse
Reviewed in the United Kingdom on 2 November 2020
Colour Name: BlondeVerified Purchase
Customer image
3.0 out of 5 stars Feeling ripped off ...
By Goatgirl66 on 2 November 2020
Having not long ago spent a small fortune on sorting out my lockdown hair, I am determined not to resort to silly measures during this impending lockdown. I therefore invested in this root touch-up product, which has rave reviews. What I didn’t realise is just how small the product is! I feel entirely ripped off, having spent just under £30 on something which seems not much different in appearance to an eyeshadow or face blusher and is smaller than most!
I’ve tried it out this evening, and it’s done a good job, but I can’t yet comment on its longevity. Nonetheless, even if it proves to be a wonder product, I can’t see it lasting long and therefore won’t be buying it again!!
Images in this review
Customer image
Customer image
14 people found this helpful
Report abuse
VINE VOICE
Reviewed in the United Kingdom on 5 June 2020
Colour Name: Light BrownVerified Purchase
11 people found this helpful
Report abuse
Reviewed in the United Kingdom on 2 April 2019
Colour Name: PlatinumVerified Purchase
18 people found this helpful
Report abuse
Reviewed in the United Kingdom on 2 June 2017
Colour Name: RedVerified Purchase
34 people found this helpful
Report abuse