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COLOR WOW Root Cover Up

12,321 ratings

| 73 answered questions

in Hair Mascaras

RRP:	£29.50 Details The RRP is the suggested or recommended retail price of a product set by the manufacturer and provided by a manufacturer, supplier, or seller. Learn more
Price:	£27.95 (£1,330.95 /100 g) & FREE Returns Return this item for free Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition. Learn more about free returns. How to return the item? Go to your orders and start the return Select the return method Ship it!
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Colour Name: Medium Brown

Enhance your purchase

Colour	Medium Brown
Brand	COLOR WOW
Item form	Powder
Hair type	Coloured
Is mould resistant	Paraben Free

Description

Natural looking, water-resistant root touch up powder; covers grey seamlessly, even over dark roots.

Benefits

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

Suggested Use

Apply to dry hair. Load up small end of brush with powder, pull hair taut and press brush firmly into roots.

Complete the regime

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£27.95 (£1,330.95/100 g)
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£19.50 (£35.45/100 ml)
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£19.50 (£13.00/100 ml)
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From the manufacturer

Available in 8 shades

These multi-tonal shades with reflective particles deliver natural, dimensional results.

Easy
Precise
No-mess
Natural looking result!

Winner of Major Beauty Awards

Including 7 ALLURE 'Best of Beauty' Awards!

Fast, easy, precise no-mess mineral powder adheres to hair instantly. Cover grey or dark Roots. Extend Highlights without peroxide. Fill in gaps for thicker, fuller looking hair. Formulated with a variety of pigments plus reflective particles to blend seamlessly, look naturally dimensional.

No waxes or dyes, won't come off on clothes or pillows
No stiff or sticky residues
Water resistant formula - withstands rain, sweat and even swimming!

Cover and Touch up Roots Instantly

Apply to dry hair. Load up the small end of the brush with powder. Use free hand to pull hair flat/taut against head and press down firmly into roots, starting from scalp and working out-do not use sweeping motion. Apply more powder as needed. Lightly dust off any excess powder with wide end of brush.

Cover and Touch up Roots Instantly

Roots

Highlights

Hairline/Gaps

Eyebrows

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 12.45 x 5.4 x 1.4 cm; 4.54 Grams
Date First Available ‏ : ‎ 17 Oct. 2013
Manufacturer ‏ : ‎ Federici Brands
ASIN ‏ : ‎ B00FYSZDQ4
Item model number ‏ : ‎ CW543
Country of origin ‏ : ‎ China

Best Sellers Rank: 1,079 in Beauty (See Top 100 in Beauty)
- 1 in Hair Mascaras

Customer reviews:
12,321 ratings

Customer questions & answers

See questions and answers

Customer reviews

5 star		61%
4 star		16%
3 star		9%
2 star		6%
1 star		8%

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Top reviews from United Kingdom

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Sara

It works!

Reviewed in the United Kingdom on 19 October 2019

Colour Name: Dark BrownVerified Purchase

I am Indian and I colour my hair black, but within the month, I'll end up with a strip of white roots in the middle of my hair. Before, I used to use sprays but a friend told me about WOW. She uses it and said it was great for covering the white roots until my next colour. I had a look, but was worried because WOW is rather pricey, compared with other products. My friend buys the 'dark brown' for her black hair, so I did the same, but I did thinks 'should I buy the black?'. Anyway, the product arrived, and I tried the 'dark brown' straight away. I found the description of the product to be true: it covered the white root strip in the middle of my head (parting), it doesn't smudge onto pillows (but will be on your fingertips if you rub your fingers in it), dark brown was spot on for my black hair, and I'm confident that no-one will spot that I've used it because it looks so natural. The big question: would I recommend it? Absolutely. :)

63 people found this helpful

Helpful

travellerspath

Excellent coverage - just don’t assume it’s a substitute for dying your hair

Reviewed in the United Kingdom on 19 October 2019

Colour Name: Light BrownVerified Purchase

Very good and lasting coverage, it stays on until the next time you wash your hair. It doesn’t stain my pillows but of course stains my fingers if I rub the covered area. People need to bear in mind this is NOT a substitute for dying your hair - it’s for roots only, and of course has a matt, powdery finish because it ultimately IS a compact powder. Which makes sense as it’s for the roots, try putting on a hair mascara or something similar and the roots will look greasy and sticky! Lastly, it may seem expensive but one item lasts me about one and a half years, so it really doesn’t break the bank.

39 people found this helpful

Helpful

miss claire norman

Wow

Reviewed in the United Kingdom on 16 May 2020

Colour Name: PlatinumVerified Purchase

When I first got this product, I don’t think I applied it quite right and of course was disappointed. Having re tired, by taking smaller pieces and holding the hair close to the scalp I achieved better results. I feel the platinum box is a little misleading as I’m not sure how they achieve such bright highlights on such dark roots. I have spoken with WOW about this and await their response. However if you don’t expect miracles this is a very god product and I’m so pleased I have bought a second one! If you look at the pic, left side is without WOW the right is after I applied, it’s pretty good !

28 people found this helpful

Helpful

Vanvau

What’s going on?!

Reviewed in the United Kingdom on 26 July 2018

Colour Name: Light BrownVerified Purchase

I’m astonished by the poor reviews for this product! Not sure what they’re reviewing but I’ve been using this for years and it’s fantastic. Saves me a fortune in that I can delay recolouring for two weeks and people are always amazed when I tell them I have grey hair. It covers well, lasts between shampoos and doesn’t come off on my pillow. What are you all using?!

55 people found this helpful

Helpful

Goatgirl66

Feeling ripped off ...

Reviewed in the United Kingdom on 2 November 2020

Colour Name: BlondeVerified Purchase

Having not long ago spent a small fortune on sorting out my lockdown hair, I am determined not to resort to silly measures during this impending lockdown. I therefore invested in this root touch-up product, which has rave reviews. What I didn’t realise is just how small the product is! I feel entirely ripped off, having spent just under £30 on something which seems not much different in appearance to an eyeshadow or face blusher and is smaller than most!
I’ve tried it out this evening, and it’s done a good job, but I can’t yet comment on its longevity. Nonetheless, even if it proves to be a wonder product, I can’t see it lasting long and therefore won’t be buying it again!!

14 people found this helpful

Helpful

Medium brown and Light brown Wow

Reviewed in the United Kingdom on 5 June 2020

Colour Name: Light BrownVerified Purchase

I am gradually going with lighter hair as I get greyer but I used to have nearly black hair and pretty visible roots at around 4 or 5 weeks. I bought Medium brown Wow having read about it somewhere and found it was very good at blurring the greys. Now my hair is a bit lighter, medium brown is a bit too dark, so I bought light brown. I haven't been as happy with the coverage from light brown but the grey isn't so noticeable anyway, so I shall persevere. I thought at £28.50 it was eye-wateringly expensive but actually I have found the compacts last really quite a long time and the blurring for several days and its non-invasive. I'm only using it in the last week or two before I re-dye. Certainly medium brown is very satisfactory.

10 people found this helpful

Helpful

Amazon Customer

Super disappointed

Reviewed in the United Kingdom on 2 April 2019

Colour Name: PlatinumVerified Purchase

Super disappointed with the colour. It has never been platinum blonde. It just makes my roots look a sandy orange colour. This does not match my platinum blonde hair. I really wish I'd not spent 28 pound on this product. It needs to change its name as it's selling a product what is not actually platinum.

18 people found this helpful

Helpful

sarah armitage

its awesome stuff I didn't think it would colour as well ...

Reviewed in the United Kingdom on 2 June 2017

Colour Name: RedVerified Purchase

Just tried mine now I have dark brown routs and blond high lights, its awesome stuff I didn't think it would colour as well as it does! Expensive but not as expensive as a trip to the hairdressers, I can now get away with having my roots done every 2 months instead of every month yayy!

34 people found this helpful

Helpful

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COLOR WOW Root Cover Up