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Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller Hardcover – 3 May 2022
Tony Fadell (Author) See search results for this author |
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THE NEW YORK TIMES BESTSELLER.
An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.
Everyone deserves a mentor.
For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:
Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.
Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.
So that's what this book is. An advice encyclopedia. A mentor in a box.
But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.
Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.
PRAISE FOR BUILD
This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'
Malcolm Gladwell,
Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.
Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'
Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife
- Print length416 pages
- LanguageEnglish
- PublisherBantam Press
- Publication date3 May 2022
- Dimensions16.2 x 3.7 x 24 cm
- ISBN-101787634108
- ISBN-13978-1787634107
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Product description
Review
'Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'
Malcolm Gladwell,
Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.
'Tony Fadell is one of the world's great experts in starting companies and creating insanely great products. He's distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.'
Walter Isaacson,
Author & Biographer of Steve Jobs, Albert Einstein & Leonardo DaVinci
'Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'
Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife
Super hacks for building a team, building a company [and] how to spot a good idea. All of the chapters are 10/10 solid gold. This book is fantastic. ― CHRIS EVANS
'Tony Fadell is the legendary technologist, engineer and entrepreneur who's lived so many lives in the pressure-cooker of Silicon Valley bringing visionary ideas into existence, one after another. The chance to now share his insights, instincts and wisdom is essential reading and a precious gift for any inventor hungry to change the world.'
Thomas Heatherwick,
Award Winning Designer & Founder Heatherwick Studio
About the Author
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Product details
- Publisher : Bantam Press (3 May 2022)
- Language : English
- Hardcover : 416 pages
- ISBN-10 : 1787634108
- ISBN-13 : 978-1787634107
- Dimensions : 16.2 x 3.7 x 24 cm
- Best Sellers Rank: 2,266 in Books (See Top 100 in Books)
- 6 in Engineer Biographies
- 11 in Scientist Biographies
- 19 in Entrepreneurship (Books)
- Customer reviews:
About the author

Tony Fadell started his 30+ year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the investment and advisory firm Future Shape, where he mentors the next generation of startups that are changing the world.
Customer reviews
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Reviewed in the United Kingdom on 8 June 2022
Top reviews from United Kingdom
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Using Tony’s check list that in order to make a difference companies need to focus on 5 things (abridged):
1. Be humble and flexible, and able to adapt to customer’s needs
2. Deliver something wholly new or deliver in a novel way that competitors can't
3. Solve a real pain point that is relevant to many
4. Execute the vision - in all aspects, not just a product
5. Think about a problem/need in a way customer haven't and makes perfect sense to them when they hear/see/experience it.
Using this approach, here is my assessment of Build:
1. Packed full of humility, reflection, and learning; It is customer, problem and team obsessed. Tony packs in years of advice and hard-earned experience
2. A great combination of stories, practical advice that are wholly engaging and unlock some of the aspects that can enable and inhibit venture and product building. Plus the proceeds from the book will be invested in a climate fund, plus Tony is also committing to a 5x match (up to $25 million) of his personal funds.
3. Entrepreneurship and great product design is hard, really hard – successful practitioners model success, they constant seek to learn – so here’s an opportunity to learn from one of the best
4. The book is great entertainment, great learning – one you won’t want to put down until you finish and will definitely want to return to time and time again. Beyond the content of the book Tony has tried to deliver a fully compostable book – he failed and he’s keen to engage with people that can help him (humility and striving for perfection)
5. The learning is delivered in bite size chunks, nicely delivered in written and pictorial form, lots of links back to relevant sections to glue things together. A book you can read cover to cover, dip in and out of. The learning itself is brilliant, the fact that all proceed from the book are going into the Build Climate Fund to fund climate focused initiatives is fantastic (see https://tonyfadell.com/the-fund/ )
A fantastic opportunity to learn and contribute to a valuable cause.

By Mark Simpson on 8 June 2022
Using Tony’s check list that in order to make a difference companies need to focus on 5 things (abridged):
1. Be humble and flexible, and able to adapt to customer’s needs
2. Deliver something wholly new or deliver in a novel way that competitors can't
3. Solve a real pain point that is relevant to many
4. Execute the vision - in all aspects, not just a product
5. Think about a problem/need in a way customer haven't and makes perfect sense to them when they hear/see/experience it.
Using this approach, here is my assessment of Build:
1. Packed full of humility, reflection, and learning; It is customer, problem and team obsessed. Tony packs in years of advice and hard-earned experience
2. A great combination of stories, practical advice that are wholly engaging and unlock some of the aspects that can enable and inhibit venture and product building. Plus the proceeds from the book will be invested in a climate fund, plus Tony is also committing to a 5x match (up to $25 million) of his personal funds.
3. Entrepreneurship and great product design is hard, really hard – successful practitioners model success, they constant seek to learn – so here’s an opportunity to learn from one of the best
4. The book is great entertainment, great learning – one you won’t want to put down until you finish and will definitely want to return to time and time again. Beyond the content of the book Tony has tried to deliver a fully compostable book – he failed and he’s keen to engage with people that can help him (humility and striving for perfection)
5. The learning is delivered in bite size chunks, nicely delivered in written and pictorial form, lots of links back to relevant sections to glue things together. A book you can read cover to cover, dip in and out of. The learning itself is brilliant, the fact that all proceed from the book are going into the Build Climate Fund to fund climate focused initiatives is fantastic (see https://tonyfadell.com/the-fund/ )
A fantastic opportunity to learn and contribute to a valuable cause.

As a product designer and advisor to start ups myself, there was so much truth in this, backed up by real stories from the coal face, explaining the good and the bad. All from one of the best in the business.
This is a book I will recommend to all my customers and mentees.
I tend to avoid books like this as they are usually written by people who have never ‘done it’ and regurgitate war stories or academic theory. But this one is written by a person who has been at the centre of development of some of the most iconic products of the last 50 years. It is a great insight into these processes.
But for me the real lessons are the what went wrong ones, and how to deal with challenge. The Nest smoke alarm flame being a perfect example.
All in all a great book that I will continue to dip into again and again.
Highly recommended to anyone with any interest in product development and growing a business.
This book helps you anticipate these walls, and gives you a way over them. If you look at the way it's structured, and even the cover art, it'll be clear that one of the key messages is that what got you here ain't gonna get you there, and shows you when and how to change your approach.
That, along with the great stories and that proceeds are going to be invested in fixing our climate, are a enough reason to get this mentor-in-a-book. Tony is the real deal and writes from experience, which feels rare these days.
Build has something to offer everyone who desires to create great things that people love and with which they improve their lives, and his advice spans each stage of the career lifecycle. Whether you’re a college grad fresh out of university, a seasoned product manager, or a newly minted CEO, Tony’s advice is powerful and will profoundly change your perspective of what it takes to build incredible products, exceptional teams, and successful, purpose-driven companies.