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Protect your bubble.com 3-year Accidental Damage insurance for a PORTABLE ELECTRONIC device from £20 to £29.99

from London General Insurance Company Ltd.
  • Protection: This insurance policy has been designed for customers who want immediate protection for their product against accidental damage, along with cover for breakdowns and faults not covered by the seller/manufacturer warranty.
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New Apple AirTag, Bluetooth Item Finder and Key Finder

4.7 out of 5 stars 31,806 ratings

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Brand Apple
Are batteries included Yes
Colour White
Number of batteries 1 CR2032 batteries required. (included)
Item dimensions L x W x H 8.3 x 1.2 x 10.4 centimetres

About this item

  • Versatile Item Finder: keep track of the items that matter most, find your keys, wallet and more with the AirTag bluetooth item finder
  • Simple Set-up: a one-tap setup instantly connects AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track and you’re good to go
  • Ping it. Find it: Play a sound on the built-in speaker to help find your keys and other things, or just ask Siri for help
  • Precision Finding: If your AirTag is nearby, your iPhone can lead you straight to it using Precision Finding. You’ll see the distance to your AirTag and the direction to head all thanks to Ultra Wideband technology (compatible with select iPhone models)
  • Find Items Further Away: with the help of hundreds of millions of Apple devices in the Find My network you can track down your AirTag and it is designed to protect your privacy every step of the way
  • Lost an item: Lost Mode makes finding things even easier. Just like your other Apple devices, AirTag can be put into Lost Mode. Then when its detected by a device in the network, you’ll automatically get a notification.
  • Long Battery Life: designed to keep going for more than a year on a standard battery with 1 x CR2032 battery included which can be easily replaced

Compare Apple AirTag

Price From: £29.00 From: -
Ratings 4.7 out of 5 stars (31,806) 4.7 out of 5 stars (31,806)
Splash, Water, and Dust Resistance Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529 Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529
Connectivity Bluetooth 5.0 for proximity finding, Apple-designed U1 chip for Ultra Wideband and Precision Finding NFC tap for Lost Mode Bluetooth 5.0 for proximity finding, Apple-designed U1 chip for Ultra Wideband and Precision Finding NFC tap for Lost Mode
Speaker Built-in speaker Built-in speaker
Battery User-replaceable CR2032 coin cell battery User-replaceable CR2032 coin cell battery
Sensor Accelerometer Accelerometer

Technical details

AirTag

In the Box

AirTag with CR2032 coin cell battery installed, Documentation

Splash, Water, and Dust Resistance

Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529

Connectivity

Bluetooth 5.0 for proximity finding, Apple-designed U1 chip for Ultra Wideband and Precision Finding NFC tap for Lost Mode

Speaker

Built-in speaker

Battery

User-replaceable CR2032 coin cell battery

Sensor

Accelerometer

Diameter

1.26 inches (31.9 mm)

*Height *

0.31 inches (8 mm)

*Weight *

0.39 ounces (11 g)

What's in the box?

  • AirTag
  • Customer questions & answers

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    Customer reviews

    4.7 out of 5 stars
    4.7 out of 5
    31,806 global ratings

    Top reviews from United Kingdom

    TOP 50 REVIEWER
    Reviewed in the United Kingdom on 6 May 2021
    Style Name: SingleVerified Purchase
    Customer image
    3.0 out of 5 stars Here’s a collector’s item. An Apple device that didn’t do what I hoped it would.
    By Craig Laws on 6 May 2021
    I’ve been looking forward to the release of the Apple AirTag for some time, and I had high hopes that it was going to perform a couple of tasks better than devices I already had by other brands. Sadly, it doesn’t seem to have managed to do them. Let me offer my experience so far, and you can also see my accompanying video if you’d rather.

    Although I have several Android products (and Amazon Fire alternatives), this is a household that lives in an Apple ecosystem. That’s important to note because the Apple AirTags require you to be part of that. They can and will only work if you have an Apple ID, and have a device such as an iPhone or iPad to track the AirTag device. If you don’t have this then you’re already on to a loser I’m afraid, and you’ll have to look at devices by other manufacturers.

    One of the best known other manufacturer is Tile. They’ve been around a few years and I’ve had four such devices by them for about two years. Two Tile Mates, and two Tile Slims. These are devices that you put on a keyring, or in your wallet/purse, and should you lose or misplace them you can track them down using an app on your phone. The app works with iOS and Android, and works quite well. They operate on Bluetooth so their effectiveness is limited by the range of that technology, so great for finding you wallet before you rush out of the door but not so good if you drop your keys on Snowdon.

    Apple’s AirTag operated using the same base technology so should, at least in theory, also be as good/limited as the Tile products. Except the AirTag isn’t limited by that because it also uses Apple’s brilliant Find My network. This is the App that allows all Apple devices to be tracked by their owners by being detected using the all of the other millions of Apple devices around the world. If someone comes within range of your lost device then its location is pinged back to your phone. The person walking past doesn’t know its there, unless you actively send your contact details out, but you will still receive the location. It’s really quite an incredible piece of technology, and I was looking forward to seeing it in operation here. I’ve found an iPhone before using the technology, and likewise my wife and I use it to locate each other when one of us is out walking the dog for example.

    Which brings me to my reason for buying the AirTag. I already have the Tiles so I don’t need to replace them. What I wanted to see was whether the AirTag could be used to track my dog. Apple have distanced themselves from selling AirTag as a means of tracking a pet or child, most likely for legal reasons, but that doesn’t mean that you couldn’t use it for that very reason. Our dog, a lunatic border collie called Storm, has a Tractive GPS tracker. It’s an enormous thing, eats batteries and gives off a lot of very odd locations and false alarms. My review of that product is available on Amazon to read my comprehensive thoughts on that so I won’t dwell here, but I wondered if the AirTag could do a better job.

    For a controlled experiment I asked my wife to go and hide the AirTag, Tile Mate and Tractive GPS in the garden and then I went out with my iPhone and the respective apps to see if I could find them. Of the three, only the Tractive was found without fault. It wasn’t perfect, as the sound it emitted was high-pitched but not very loud, but it was loud enough that I could hear it from where the app had directed me to. The Tile Mate, however, didn’t work at first (the battery had died and it hadn’t told me). After replacing the battery we tried again…and still nothing. I wandered around the garden and it would say “Your Tile is nearby, hold on while we connect…” and nothing would happen. Then, something clicked into place, and it found it. I was standing virtually on it at the time, but it detected it. I then walked away to see how long it remained in range and it was about 50ft, and the multi-tone sound was still clear even on a windy day.

    Then I tried the AirTag. Like the Tile, nothing happened. But unlike the Tile, it didn’t suddenly kick in. I wandered around the garden and nothing came up. It just said “Connected, signal is weak, try moving around”, My wife even pointed out exactly where the AirTag was and I stood over it, and still nothing. I rebooted the app and still nothing. While talking, still standing over the AirTag, it suddenly appeared on my screen. As you can see on the video, I was 3ft away from it when it appeared. I walked away to see how long it would keep the signal and it faded at 39 feet. The alert sound it omits is a multi-tone, like the Tile, however it is much quieter. I struggled to hear it at the 39 feet limit.

    The results showed to me a few things. The Tile worked further away than the AirTag did when using purely Bluetooth, and it was also much louder and therefore easier to pinpoint from a further distance. The benefit of the AirTag, the use of the Find My network, is only a benefit when there are other Apple device users within range of the AirTag. Now, this is more likely to occur in built up areas, but not so likely in rural areas. It doesn’t mean that someone won’t walk past your keys on Ben Nevis with an iPhone, and any chance is still a better chance than those same keys with a Tile Mate, but you need to be clear that it won’t guarantee them being found. Also, when it comes to items lost outside then GPS is clearly still the most effective method. Just don’t expect it to find your keys under the sofa in your house. GPS doesn’t like having a roof over its head.

    So, the performance of the AirTag wasn’t as good as I’d hoped. Even in the house it would still tell me that the signal was weak occasionally. When it did lock on, the tracking on the app was much better than the competitors, but it wasn’t reliable enough in getting that lock. And then there’s the physical form of the AirTag. It’s about the diameter of a £2 coin, but it’s a great deal deeper in profile. I don’t recall seeing many press shots in profile, all side shots seem to be with it in a keyring. It’s not a shape that you could put in your wallet. A purse or handbag is fine, but not a wallet. And, if you want to put it onto a keyring…well you’ve got to buy the keyring. It doesn’t have a hole to clip a keyring to, so you have to buy a special one. You can buy a cheap one off of Amazon, or pay Apple more money than the cost of the device for their own brand one. Really Apple, I love you to bits but you’re taking the mickey a little with that one!

    In summary, I’ve been left a little disappointed. I’d hoped for more. I’m sure that in the right conditions when the Find My network is able to stretch its legs and show what an incredible facility it is then yes, it’ll be a winner. But in my test, it just didn’t do what I expected of it. I write a lot of reviews, a great number of them have been about one of the many Apple devices that my wife and I own. A pair of iPhone 11 Pros, iPad Air Gen 3 & 4 and Apple Pencils, Apple Watches, AirPod Pros and Apple TVs. Each and every one of them I’ve confidently expressed my admiration for and felt that, for me at least, they were the best brand for that type of product. The AirTag, however, is the first time I’ve actually stopped and said, “you know what, Apple isn’t the best.”
    Yet.
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    Reviewed in the United Kingdom on 26 November 2021
    Style Name: SingleVerified Purchase
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    5.0 out of 5 stars My cat is annoyed because I can find him
    By Dave Hanson on 26 November 2021
    So our young cat went missing for 13 days. After this I decided I wanted to know where the hell he was. So I bought a pack of 4 of these. Firstly, they're super simple up setup. I found an airtag holder and put on my cats collar. It's super light and not at all annoying for him. 2 months go by and he does a runner. The airtag app tells me he's been seen half a mile away near a building site. I drive to location and call his name. Few mins later he jumps over fence and I take him home. Absolutely brilliant.
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    Reviewed in the United Kingdom on 7 May 2021
    Style Name: SingleVerified Purchase
    529 people found this helpful
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    Reviewed in the United Kingdom on 7 May 2021
    163 people found this helpful
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    TOP 500 REVIEWERVINE VOICE
    Reviewed in the United Kingdom on 6 May 2021
    Style Name: SingleVerified Purchase
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    4.0 out of 5 stars definite no-no for finding my car
    By gogo cat on 6 May 2021
    this is the airtag from apple, a creative and useful gadget that could really help people who always leave things around and forgot the last place where they left it, particularly useful for keys

    the airtag came in a nice little box, got only leaflets and the airtag; on white side of the tag, it just look like an ordinary whiteboard magnet, and it’s really magnetic! it looks much better on the silver side, but it’s very easy to get scratched on the shiny smooth surface, there is a little plastic tab to be pulled for activation, the airtag paired to my iphone in no time, simple setup and very easy to use

    i tested it at home, signal is very good when it’s on the same floor with me, iphone could tell it’s direction very accurately within 10-20 feet; when it’s on different floor, iphone could even tell the tag is on different level, around its location

    i seldom lost my key, instead i always forgot where my car was parked, particularly in multi-storey car park, i wonder if this airtag could help me with that, but eventually i found it doesn’t work that well for this purpose

    if the air tag is placed inside car, it’s signal will became very weak, i tested when it’s placed inside the coin compartment near gear box, there will be no direction signal even i just standing outside my car, but iphone could still detect the tag is nearby within 20 feet

    when i placed the tag on the dashboard, it’s much better, direction signal could be detected around 10-15 feet, and iphone could detect the tag is nearby within 500 feet without any problem, away from 500 feet, iphone will open the map app and use the last gps signal to locate the tag, it’s much less accurate but still good to know where approximate the tag is

    so i couldn’t use the air tag for finding where my car parked, the remote fob works much better that the airtag

    anyway, i’m going to use the airtag with my keys, even if the chance of forgetting my keys is minimal, but the next problem is that, i cannot use the airtag with keys without the keyring/holder, and the air tag key ring is even more expensive than the airtag! buy 3rd parties key rings? maybe a good idea until i find a good one

    all in all, i’m happy with this product, even there is no actual use case for me yet

    hope you find these information helpful
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